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Strategisches Wertversprechen, Innovationsmanagement in Software-Startups für anhaltenden Wettbewerbsvorteil

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Zusammenfassung

Dieses einleitende Kapitel des Buches zielt darauf ab, das Verständnis für die Innovation von Wertangeboten in Software-Startups zu fördern, die durch die strategische Unterstützung von Innovationselementen des Ökosystems mit Beteiligung von Freiberuflern und der Akademie angetrieben wird. Dieses Kapitel führt zunächst den Forschungshintergrund und die Motivation für die Durchführung der Forschung ein, wie sie in diesem Buch verbreitet wird. Der Forschungshintergrund etabliert empirisch den Forschungskontext und positioniert das Forschungsproblem gut.

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  1. Escuela Técnica Superior de Ingenieros Industriales, Universidad Politecnica de Madrid, Madrid, Spain

    Varun Gupta

  2. Multidisciplinary Research Centre for Innovation in SMEs (MrciS), Gisma University of Applied Sciences, Potsdam, Deutschland

    Varun Gupta

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  1. Varun Gupta
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Gupta, V. (2024). Einleitung. In: Strategisches Wertversprechen, Innovationsmanagement in Software-Startups für anhaltenden Wettbewerbsvorteil. Springer Vieweg, Cham. https://doi.org/10.1007/978-3-031-58971-3_1

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