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Adoption of Online Grocery Shop**: A Systematic Review of the Literature

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International Conference on Applied Technologies (ICAT 2023)

Part of the book series: Communications in Computer and Information Science ((CCIS,volume 2051))

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Abstract

This article provides an SLR, or systematic review of the field of study known as “e-grocery adoption.’’ It suggests using grocery apps or online buying groceries to enhance marketing research. The purpose of this study is to critically revise and produce an essay about the adoption of grocery applications. 38 studies were produced by the SLR and presented concurrently to the adoption of grocery apps. Results from ahead descriptive analytics show the most important research questions around the adoption of grocery applications as well as diverse strategies that link researchers and participants in various research methods. The essay looks into the factors that led to the acceptance of grocery applications. The writers emphasized how the subject has evolved over time and noted the prospective potential future research topics. The study eventually provides references for further research on adoption of grocery applications.

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Author information

Authors and Affiliations

  1. University School of Business, Chandigarh University, Ajitgarh, Punjab, India

    Kirti Prashar & Anil Kalotra

  2. Sharda University, Greater Noida, U.P, India

    Kirti Prashar

Authors
  1. Kirti Prashar
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  2. Anil Kalotra
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Corresponding author

Correspondence to Kirti Prashar .

Editor information

Editors and Affiliations

  1. Eindhoven University of Technology, Eindhoven, The Netherlands

    Miguel Botto-Tobar

  2. Universidad Técnica del Norte, Ibarra, Ecuador

    Marcelo Zambrano Vizuete

  3. Universidad Rey Juan Carlos, Madrid, Spain

    Sergio Montes León

  4. Universidad Técnica Particular de Loja, Loja, Ecuador

    Pablo Torres-Carrión

  5. International University of Sarajevo, Sarajevo, Bosnia and Herzegovina

    Benjamin Durakovic

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Prashar, K., Kalotra, A. (2024). Adoption of Online Grocery Shop**: A Systematic Review of the Literature. In: Botto-Tobar, M., Zambrano Vizuete, M., Montes León, S., Torres-Carrión, P., Durakovic, B. (eds) International Conference on Applied Technologies. ICAT 2023. Communications in Computer and Information Science, vol 2051. Springer, Cham. https://doi.org/10.1007/978-3-031-58950-8_2

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  • DOI: https://doi.org/10.1007/978-3-031-58950-8_2

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-58949-2

  • Online ISBN: 978-3-031-58950-8

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