Abstract
This chapter provides evidence of how the business ecosystem affects companies adopting innovative approaches for sustainable outcomes. We contend that companies alone cannot achieve sustainable outcomes and require collaborative approaches to innovate processes. We identify various internal and external factors in the business ecosystem which could either facilitate or hinder the company’s sustainable innovation approaches. Using multiple case study designs, documentary analysis, and semi-structured interviews, we explore various crucial external factors, e.g., the country’s regulatory framework, culture, available resources, and collaboration of companies with stakeholders, in develo** sustainable, innovative approaches. These sustainable innovations (e.g., digitisation, training on health, education, drip irrigation, and water sense technologies) help firms improve their existing products and processes and contribute positively to the environment and society.
Notes
- 1.
Constantin and Lusch (1994) divide resources into two categories, which are operand and operant resources. Where operand resources are physical, for example, natural resources, and materials. Meanwhile, operant resources are processional or non-physical, for example, knowledge and skills.
- 2.
Halal means permissible and lawful. Halal foods are foods allowed to be consumed under Islamic dietary guidelines. The foods that are not permitted are called haram, meaning “forbidden” in Arabic. (https://www.thespruceeats.com/what-is-halal-food-2355726, accessed on 05/08/ 2019).
- 3.
See full report at: https://bit.ly/3rqnNuI (Assessed on18/07/2019).
- 4.
National water policy was introduced in 2018 as a genesis of the Pakistan Water Charter, which outlines an integrated water management strategy for the sustainable use of water resources. Available at: https://bit.ly/3c2Mqaj, assessed on 05/03/2021.
- 5.
In 2018, the chief justice of Pakistan highlighted the issue of the exploitation of water resources by bottled water companies in Pakistan. It charged those companies to pay a suitable fee for using water resources. Available at: https://www.dawn.com/news/1433084, accessed on 05/03/2021.
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Altaf, M., Khan, N.J. (2024). Business Ecosystem and Sustainable Innovative Practices. In: Trinh, V.Q. (eds) Climate Governance and Corporate Eco-innovation. Sustainable Finance. Springer, Cham. https://doi.org/10.1007/978-3-031-56423-9_10
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