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Revolutionising the Tourism Industry: The Role of Innovative Technologies in Enhancing Tourist Experiences

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Innovative Technologies for Enhancing Experiences and Engagement

Part of the book series: SpringerBriefs in Applied Sciences and Technology ((BRIEFSAPPLSCIENCES))

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Abstract

This article discusses how innovative technologies, such as virtual reality (VR), augmented reality (AR), artificial intelligence (AI), and big data analytics, have impacted the tourism industry. It explains how these technologies promote destinations, enhance the tourist experience, and drive revenue growth. The study explores the opportunities and challenges presented by these technologies and their potential to transform the tourism industry. The research methodology section explains that the authors conducted a sco** procedure to identify relevant articles related to innovative technologies and the tourism industry. The article concludes that innovative technologies transform how tourists interact with destinations, and their impact defines the tourism industry’s future. It also highlights that digital technologies are being used to promote sustainable tourism practices and provide personalised and engaging travel experiences.

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Acknowledgements

This research is under Quality Engineering Research Cluster.

Author information

Authors and Affiliations

  1. Malaysian Institute of Industrial Technology, Universiti Kuala Lumpur, Johor, Malaysia

    Ishamuddin Mustapha & Ishamuddin Mustapha

  2. Business School, Universiti Kuala Lumpur, Kuala Lumpur, Malaysia

    Nohman Khan

  3. Teesside University International Business School, Teesside University, Clarendon Building, Tees Valley, Middlesbrough, TS1 3BX, England

    Muhammad Imran Qureshi

  4. Azman Hashim International Business School, Universiti Teknologi Malaysia, Johor Bahru, Malaysia

    Huma Sikandar

  5. Institut Transportasi dan Logistik Trisakti, Jakarta, Indonesia

    Dimas Nu’man

Authors
  1. Ishamuddin Mustapha
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  2. Nohman Khan
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  3. Muhammad Imran Qureshi
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  4. Huma Sikandar
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  5. Dimas Nu’man
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Corresponding author

Correspondence to Ishamuddin Mustapha .

Editor information

Editors and Affiliations

  1. Dept. of Marine Engineering Technology, University of Kuala Lumpur, Kuala Lumpur, Malaysia

    Azman Ismail

  2. Computing, Informatics & Mathematics, Universiti Teknologi MARA, College of, Machang, Malaysia

    Fatin Nur Zulkipli

  3. Malaysian Institute of Industrial Techn, Universiti Kuala Lumpur, Masai, Johor, Malaysia

    Rahimah Mahat

  4. Malaysian Inst. of Industrial Technology, University of Kuala Lumpur, Masai, Johor, Malaysia

    Mohd Amran Mohd Daril

  5. Faculty of Mechanical Engineering, Esslingen University of Applied Sciences, Esslingen am Neckar, Baden-Württemberg, Germany

    Andreas Öchsner

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Mustapha, I., Khan, N., Qureshi, M.I., Sikandar, H., Nu’man, D. (2024). Revolutionising the Tourism Industry: The Role of Innovative Technologies in Enhancing Tourist Experiences. In: Ismail, A., Zulkipli, F.N., Mahat, R., Mohd Daril, M.A., Öchsner, A. (eds) Innovative Technologies for Enhancing Experiences and Engagement. SpringerBriefs in Applied Sciences and Technology. Springer, Cham. https://doi.org/10.1007/978-3-031-55558-9_9

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