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Immersive Shop** Experiences: The Role of Augmented Reality in E-Commerce

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Information Technology and Systems (ICITS 2024)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 933))

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Abstract

Augmented Reality (AR) is a technology that is emerging in the mobile world, more specifically on smartphones. In this sense, new mobile devices have been launched and several studies on this technology already exist. However, regarding the current era, it will still be necessary to determine the main difficulties and challenges of this technology in electronic commerce. This article aims to investigate and identify in studies with a high impact factor in the literature what the next steps could be as well as factors to mitigate difficulties in the future.

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Acknowledgements

This work has been supported by FCT-Fundação para a Ciência e Tecnologia within the R &D Units Project Scope: UIDB/00319/2020. Carlos Alves was supported by the Grant 2022.12629.BD.

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Authors and Affiliations

  1. ALGORITMI Centre/LASI, University of Minho, Braga, Portugal

    Carlos Alves & José Machado

Authors
  1. Carlos Alves
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  2. José Machado
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Corresponding author

Correspondence to Carlos Alves .

Editor information

Editors and Affiliations

  1. ISEG, Universidade de Lisboa, Lisbon, Portugal

    Álvaro Rocha

  2. Facultade de Geografía e Historia, University of Santiago de Compostela, Santiago de Compostela, Spain

    Carlos Ferrás

  3. Departamento de Computación e Informática, University of La Frontera, Temuco, Chile

    Jorge Hochstetter Diez

  4. Departamento de Computación e Informática, University of La Frontera, Temuco, Chile

    Mauricio Diéguez Rebolledo

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Alves, C., Machado, J. (2024). Immersive Shop** Experiences: The Role of Augmented Reality in E-Commerce. In: Rocha, Á., Ferrás, C., Hochstetter Diez, J., Diéguez Rebolledo, M. (eds) Information Technology and Systems. ICITS 2024. Lecture Notes in Networks and Systems, vol 933. Springer, Cham. https://doi.org/10.1007/978-3-031-54256-5_19

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