Zusammenfassung
Frauen und Mädchen sind seit jeher mit unrealistischen, unerreichbaren Körperbildnormen konfrontiert. Zusätzlich ist der „ideale weibliche“ Körper in den letzten Jahrhunderten und Jahrzehnten in ständigem Wandel gewesen. Durch die Verbreitung des Internets sind Frauen und Mädchen durchgehend mit Ratschlägen aus heteronormativen Diskursen über das Frausein konfrontiert. Die Nachfrage nach kosmetischen Eingriffen hat dramatisch zugenommen und steigt weiter an. In jüngster Zeit hat sich die Aufmerksamkeit von Frauen und Mädchen darauf verschoben, wie sie die Ästhetik ihrer Schamlippen „verbessern“, ihre Vagina „optimieren“ und ihre Vulva generell „gesünder“ machen sollten, was zu einer wachsenden Beliebtheit der kosmetischen Chirurgie im weiblichen Genitalbereich geführt hat. Die Befürworter von chirurgischen Eingriffen behaupten (fälschlicherweise), dass es sich um selbstbestimmte Methoden zur Selbstverwirklichung handelt, und versprechen eine ‚Optimierung‘, die über den Einfluss des Individuums hinausgeht. Das Marketing für diese Eingriffe basiert auf Schamgefühlen und wird als aggressiv beschrieben. Unser postmodernes Zeitalter bringt neue Visionen eines erwünschten Körperbildes und eine Zunahme der internetbasierten digitalen Verbindungen zwischen den Menschen mit sich. Das bedeutet, dass neue „Normen“ für das Körperbild sofort verbreitet und verändert werden und dass das Körperbild ständig hinterfragt und mit Scham assoziiert wird. In Verbindung mit der zunehmenden Zugänglichkeit von Nacktheit und pornografischem Material im Internet und den vorherrschenden Assoziationen von Scham und Tabuisierung der weiblichen Genitalien sind die Folgen insbesondere für die Wahrnehmung des Körperbildes durch junge Frauen drastisch. In diesem Kapitel wird die Rolle des Internets bei dem jüngsten Wunsch junger Frauen und Mädchen nach kosmetischen Genitaloperationen erörtert.
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Koops, T.U., Wilkinson, C., Perry, G., Wilkinson, S., Silverio, S.A. (2024). Einschneidende Maβnahmen: Massenmedien und der wachsende Wunsch junger Frauen und Mädchen nach kosmetischer Genitalchirurgie. In: Mayer, CH., Vanderheiden, E., Wong (emeritiert), P.T.P. (eds) Scham 4.0. Springer, Cham. https://doi.org/10.1007/978-3-031-52011-2_11
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