Abstract
DealShare is one of India’s fastest-growing social e-commerce start-ups, known for pioneering the community group buying model in India. DealShare’s journey started in 2018 has been remarkable, but the company still has a long way to go. As it expands nationally, it must navigate the challenges of adapting to a diverse customer base and different consumption habits, streamlining the supply chain, and attracting and retaining talent. With its innovative business model, focus on customer engagement, and retail partner empowerment, DealShare is well-positioned to capture a substantial share of the social commerce market in India. As the market changes, DealShare stands at a crossroads tasked with the challenge of constructing an online–offline hybrid business model that perpetuates growth and profitability while continuing to uplift diverse communities and transform the way Indians shop. In this case study, we explore the journey of DealShare, its unique business model, and the challenges and opportunities it faces as it expands across India.
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15 अगस्त तक भारी छूट 
आपके पसंदीदा प्रोडक्ट्स पर सिर्फ डीलशेयर पर पाएं (DealShare: Freedom from inflation Sale 
get huge discounts till 15th August 
on your favorite products only on DealShare) [video attached]. Facebook. 
The Great Indian Mela Is Live With Dhamakedar Offers 
[Photograph]”. Facebook. 
The great Indian Mela is live with Dhamakedar offers 
[photograph]”. Instagram. 
फेस्टिव स्पेशल ऑफर 
_शॉपिंग करें 
और स्क्रैच कार्ड जीतें 
_ (
festive special offer 
_Shop 
and win scratch cards 
_ )[photograph]”. Instagram.. 
[photograph]”. Instagram. Author information
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Misra, A. (2024). Case 6: Dealshare.In: Disrupting the Indian E-Commerce. In: Mutum, D.S., Ewe, S.Y., Ghazali, E.M., Louis Vincent, R. (eds) Marketing Case Studies in Emerging Markets. Springer Business Cases. Springer, Cham. https://doi.org/10.1007/978-3-031-51689-4_7
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