Abstract
The second chapter discusses the market dynamics of mobile business and its significance in the information society. Mobile applications and user behavior in mobile business are outlined. The positions and strategies of market leaders in mobile business and the main user preferences and structures of mobile business are discussed in more detail. Chapter 2 concludes with a description of the success factors of mobile business.
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Wirtz, B.W. (2024). Mobile Business. In: Digital Business and Electronic Commerce. Springer Texts in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-50289-7_2
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