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Analysis of Focus Group Data

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Qualitative Methods and Data Analysis Using ATLAS.ti

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Abstract

This chapter explains the analysis of data from focus group discussions and piggyback focus groups. Types of data, frameworks for data collection and analysis have been discussed. ATLAS.ti offers several user-friendly ways of analysis to help the researcher arrive at rich insights into the study topic and present their findings. Focus group coding, auto-coding, thematic networks, the use of symbol in focus group data, Word Cloud, and Concepts are explained with the help of flow charts and screenshots and, wherever required, in simple steps.

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  1. Human Resource Management, VES Business School, Mumbai, Maharashtra, India

    Ajay Gupta

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  1. Ajay Gupta
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Correspondence to Ajay Gupta .

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Gupta, A. (2023). Analysis of Focus Group Data. In: Qualitative Methods and Data Analysis Using ATLAS.ti. Springer Texts in Social Sciences. Springer, Cham. https://doi.org/10.1007/978-3-031-49650-9_12

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  • DOI: https://doi.org/10.1007/978-3-031-49650-9_12

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-031-49649-3

  • Online ISBN: 978-3-031-49650-9

  • eBook Packages: Social SciencesSocial Sciences (R0)

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