Abstract
Nowadays, an increasing number of people use online shop** applications. As a result of the COVID-19 pandemic, consumers are buying more often online than in physical stores. It is therefore important to examine the service quality of applications as it has become crucial for an online shop** experience. To explore interrelations among factors affecting the service quality of online shop** applications, an empirical study was carried out. Data were collected with a self-reporting questionnaire. The psychometric features of the proposed research framework were evaluated with the PLS-SEM method. The reported findings revealed that information quality contributes to efficiency and together with it represents a significant determinant of security which in turn together with efficiency affects the service quality of online shop** applications.
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Lončarić, L., Višnjić, M., Orehovački, T. (2024). Exploring the Factors Affecting the Service Quality of Online Shop** Applications: An Empirical Study. In: Montenegro, C., Rocha, Á., Cueva Lovelle, J.M. (eds) Management, Tourism and Smart Technologies. ICMTT 2023. Lecture Notes in Networks and Systems, vol 773. Springer, Cham. https://doi.org/10.1007/978-3-031-44131-8_3
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DOI: https://doi.org/10.1007/978-3-031-44131-8_3
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