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A New Era for the Olympic Games Following a Sustainability Path: The Case of Milan-Cortina 2026

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Business for Sustainability, Volume II

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Abstract

Moving from the theoretical paradigm of sustainability applied to events, this chapter proposes the case of Milan–Cortina 2026 Winter Olympic Games as an example of an innovative sporting event capable of setting sustainability as the most important lever of the project. During the work, the choices in the field of sustainability made by the organising committee will be illustrated, a comparison between the future 2026 Winter Games and those of the past will be presented, and finally the case will be analysed in light of previous literature. The results show that sustainability has gained increasing importance over time, appearing in all the chapters of the Milan–Cortina 2026 Bid Document. Compared to the previous literature, this chapter fits into the trend of case studies of application of the Olympic Agenda 2020 and confirms how this new vision has changed the concept of the Olympic Games, also in terms of sustainability.

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Author information

Authors and Affiliations

  1. Department of Economics and Management, University of Brescia, Brescia, Italy

    Mario Nicoliello

Authors
  1. Mario Nicoliello
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Correspondence to Mario Nicoliello .

Editor information

Editors and Affiliations

  1. Department of Management, School of Business, University of Nicosia, Nicosia, Cyprus

    Demetris Vrontis

  2. GNOSIS Mediterranean Institute for Management Science, School of Business, University of Nicosia, Nicosia, Cyprus

    Alkis Thrassou

  3. Department of Management, School of Business, University of Nicosia, Nicosia, Cyprus

    Leonidas Efthymiou

  4. School of Business Administration Research Unit, College of Management, Rishon LeZion, Israel

    Yaakov Weber

  5. Newcastle Business School, Northumbria University, Newcastle upon Tyne, UK

    S. M. Riad Shams

  6. Department of Management, School of Business, University of Nicosia, Nicosia, Cyprus

    Evangelos Tsoukatos

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Nicoliello, M. (2024). A New Era for the Olympic Games Following a Sustainability Path: The Case of Milan-Cortina 2026. In: Vrontis, D., Thrassou, A., Efthymiou, L., Weber, Y., Shams, S.M.R., Tsoukatos, E. (eds) Business for Sustainability, Volume II. Palgrave Studies in Cross-disciplinary Business Research, In Association with EuroMed Academy of Business. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-37365-7_8

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