Abstract
With the development of the progress of science and technology and the frequent cultural exchanges, the “image” has gradually converged. Traditional patterns with regional and national characteristics are receiving more and more attention in international cultural exchanges. Liangzhu culture, a world heritage site, is not only tangible evidence of the origin of Chinese civilization but also a valuable resource for design research. In order to solve the problem of inheriting the cultural connotation of the original cultural relics through pattern innovation, this research takes the semi-deity and animal pattern of Liangzhu jade cong as the research object from the perspective of the relevance of the cultural relic connotation and the design object. The visual cognition of Liangzhu pattern was obtained by the aesthetic preference rating scale and eye movement experiment, while the cultural imagery correlation was determined using the Analytic Hierarchy Process (AHP). Then, the above three factors were integrated by the GRA-TOPSIS evaluation method to construct an evaluation model of the correlation between the innovative patterns and the cultural connotation of the original cultural relics. As a result, the optimal solution with both modern aesthetics and cultural imagery was obtained to provide objective data support for the selection decision of the traditional pattern design based on cultural relics.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Alahmadi, T., Drew, S.: Subjective evaluation of website accessibility and usability: a survey for people with sensory disabilities. In: Proceedings of the 14th International Web for All Conference, pp. 1–4 (2017)
Bryson, N., Holly, M.A., Moxey, K.: Visual Culture: Images and Interpretations. Wesleyan University Press, Middletown (1994)
Chen, Y., Liu, Y., Liu, T., Wen, B.: Comprehensive evaluation for product quality generalized based on fuzzy analytic hierarchy process. In: 2009 Second International Conference on Intelligent Computation Technology and Automation, vol. 2, pp. 672–675. IEEE (2009)
Childs-Johnson, E.: Speculations on the religious use and significance of jade cong and bi of the liangzhu culture. Liangzhu: Late Neolithic Jades, pp. 2–16 (2012)
Hu, S., Jia, Q., Wang, Y., Dong, L., Lao, Y.: Redesign research of traditional cultural symbols based on eye-movement experiments and extensible semantics. Art Design (8), 4 (2021)
Lee, Y.J.: Exploration of local culture elements and design of cultural creativity products. J. Stat. Manag. Syst. 13(4), 823–834 (2010)
Li, H.: The application of geometric abstraction of Chinese traditional cultural symbols in the design of daily utensils-taking fengyang phoenix painting as an example. In: Cross-Cultural Design. Applications in Learning, Arts, Cultural Heritage, Creative Industries, and Virtual Reality: 14th International Conference, CCD 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26-July 1, 2022, Proceedings, Part II. pp. 387–399. Springer (2022). https://doi.org/10.1007/978-3-031-06047-2_28
Li, X., et al.: decision making model of industrial design scheme optimization based on multi-level grey comprehensive evaluation method and its application. J. Graph. 42(4), 10 (2021)
Liu, B.: Power and beliefs. In: Liangzhu Jade Artifacts: Legal Instrument and Royalty, pp. 99–150. Springer, Singapore (2022). https://doi.org/10.1007/978-981-19-0292-5_3
Liu, L.: Application of qiang embroidery’s innovation pattern design based on shape grammar. Packag. Eng. 41(24), 7 (2020)
Liu, M., Zhou, B.: Innovative design of Chinese traditional textile patterns based on conditional generative adversarial network. In: Culture and Computing: 10th International Conference, C &C 2022, Held as Part of the 24th HCI International Conference, HCII 2022, Virtual Event, June 26-July 1, 2022, Proceedings. pp. 234–245. Springer, Cham (2022). https://doi.org/10.1007/978-3-031-05434-1_15
Quan, H., Li, S., Wei, H., Hu, J.: Personalized product evaluation based on gra-topsis and kansei engineering. Symmetry 11(7), 867 (2019)
wikipedia: liangzhu culture – wikipedia the free encyclopedia (2022). https://zh.wikipedia.org/w/index.php?title=online. Accessed 20 Dec 2022
Wu, C., Song, S., Min, Y., Fei, B.: A study on the aesthetic preference of bamboo weaving patterns based on eye movement experiments. Available at SSRN 4108604
Yang, C., Sun, S., Liu, Z., Chai, C.: Decision-making model of product design based on principal component analysis. China Mech. Eng. 22(18), 6 (2011)
Yang, W., Su, J., Qiu, K., Zhang, X., Zhang, S.: Research on evaluation of product image design elements based on eye movement signal. In: Harris, D. (ed.) HCII 2019. LNCS (LNAI), vol. 11571, pp. 214–226. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-22507-0_17
Ying, Z.: The dawn of the oriental civilization: Liangzhu site and liangzhu culture (2007)
Zhao, L., Wang, Z., Zuo, Y., Hu, D.: Comprehensive evaluation method of ethnic costume color based on k-means clustering method. Symmetry 13(10), 1822 (2021)
Zhixin, S.: The liangzhu culture: its discovery and its jades. Early China 18, 1–40 (1993)
Zhu, L., Li, C., Zhu, Z.: Research on design style of cartoon medical science interface based on kansei engineering. In: Marcus, A., Wang, W. (eds.) HCII 2019. LNCS, vol. 11583, pp. 597–606. Springer, Cham (2019). https://doi.org/10.1007/978-3-030-23570-3_44
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2023 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this paper
Cite this paper
Ding, Y., Wang, Y., Zhou, L., Zhang, L., Chen, Y. (2023). From Pattern to Imagery Correlation: An Evaluation Method for the Redesign of Liangzhu Patterns Based on GRA-TOPSIS. In: Rau, PL.P. (eds) Cross-Cultural Design. HCII 2023. Lecture Notes in Computer Science, vol 14022. Springer, Cham. https://doi.org/10.1007/978-3-031-35936-1_2
Download citation
DOI: https://doi.org/10.1007/978-3-031-35936-1_2
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-031-35935-4
Online ISBN: 978-3-031-35936-1
eBook Packages: Computer ScienceComputer Science (R0)