Abstract
This paper discusses the application of situational awareness theory in the conversational interaction of shop** apps, proposes the conversational interaction design process of shop** apps based on the situational awareness model and the KANO-AHP model, obtains user needs qualitatively and quantitatively, and explores and summarizes the user experience-oriented conversational interaction design strategy of shop** apps. On the basis of the situational awareness theory, the situational awareness model is used to obtain the user’s experience demand set from the four dimensions of conversational interactive vision, interaction, function and emotion from the three aspects of user situational factors, product situational factors and environmental situational factors. The KANO model is used to screen and classify the resulting demand set. Obtain the shop** APP conversational interactive user demand hierarchy; Then combined with the analytic hierarchy process to calculate the weight of each demand and the importance of the ranking, finally put forward the design strategy. By using the situational awareness theory and the KANO-AHP model to analyze user needs, the author puts forward strategies and suggestions for the conversational interactive experience design of shop** APP from four aspects of user visual interface experience, functional experience, interactive experience and emotional experience. In particular, strategies such as personality characteristics, high-context conversation mechanism and the same emotional feedback mechanism are proposed for emotional experience, so as to improve the user experience and satisfaction of shop** APP conversational interaction.
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Change history
09 July 2023
A correction has been published.
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