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Rural Tourism HUBs in University Innovation Models

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New Perspectives and Paradigms in Applied Economics and Business

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Abstract

The objective of this work is to propose an innovation model for university institutions in Latin America. The model derives from the concept of fourth-generation universities and can be used in general innovation contexts. The advances in this sense are shown with the creation of a rural tourism hub for the department of Magdalena in Colombia. The methodology used consisted of a concurrent mixed research methodology for the Universidad del Magdalena in Santa Marta, Colombia. As a result of the work, an innovation model is proposed that can be applied to innovation in Latin American universities.

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Authors and Affiliations

  1. Facultad de Ingeniería, Universidad del Magdalena, Santa Marta, Colombia

    Samuel Prieto & John A. Taborda

  2. Doctorado en Administración, Universidad de Medellín, Medellín, Colombia

    Juan M. Montes

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  1. Samuel Prieto
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  2. John A. Taborda
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  3. Juan M. Montes
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Correspondence to Samuel Prieto .

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Editors and Affiliations

  1. Department of Applied Economics, University of Minnesota, Saint Paul, MN, USA

    William C. Gartner

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Prieto, S., Taborda, J.A., Montes, J.M. (2023). Rural Tourism HUBs in University Innovation Models. In: Gartner, W.C. (eds) New Perspectives and Paradigms in Applied Economics and Business. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-031-23844-4_25

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