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Creating New Digital Products

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Competitive Digital Innovation

Part of the book series: Palgrave Executive Essentials ((PEE))

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Abstract

In addition to enhancing existing products, digital technologies can also be used to create new products that are purely digital. We examine a number of approaches that can be used by a business to create successful digital products in this chapter. We examine how to support market-facing processes for digital products, and provide an example through Barco Demetra.

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Notes

  1. 1.

    Aug 20, 2011; https://a16z.com/2011/08/20/why-software-is-eating-the-world/.

  2. 2.

    https://clintonwhitehouse4.archives.gov/textonly/Initiatives/Millennium/capsule/perservation.html.

  3. 3.

    https://www.cryptokitties.co/.

  4. 4.

    https://codefi.consensys.net/.

  5. 5.

    https://www.guinnessworldrecords.com/news/2016/8/pokemon-go-catches-five-world-records-439327.

  6. 6.

    https://www.statista.com/chart/25833/net-income-of-the-pokemon-company-by-fiscal-year/.

  7. 7.

    https://www.barco.com/en/page/healthcare/demetra.

  8. 8.

    “Evaluation of multi-class risk scoring AI in dermoscopy using per-class histograms”, EADV 2020, October 2020.

  9. 9.

    The authors thank Dr Tom Kimpe for his input.

  10. 10.

    “Evaluation of multi-class risk scoring AI in dermoscopy using per-class histograms”, EADV 2020, October 2020.

  11. 11.

    https://clinicaltrials.gov/ct2/show/NCT03818620.

Author information

Authors and Affiliations

  1. Edwin L. Cox School of Business, Southern Methodist University, Dallas, TX, USA

    Amit Basu

  2. Vlerick Business School, Ghent University, Ghent, Belgium

    Steve Muylle

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  1. Amit Basu
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  2. Steve Muylle
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Correspondence to Amit Basu .

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Basu, A., Muylle, S. (2023). Creating New Digital Products. In: Competitive Digital Innovation. Palgrave Executive Essentials. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-031-23440-8_4

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