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Digital Platforms, Imaginaries and Values Creation: Opportunities for New Urban Dynamics

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New Metropolitan Perspectives (NMP 2022)

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 482))

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Abstract

Starting from 2015 in Naples, Italy, the Short-Term Rental season (STR) has been inaugurated with Airbnb. In 2019 the apartments of the STR panorama constituted 12.35% of the entire residential real estate stock in the historic centre of the city, starting a gradual process of airification. The observed condition has produced a progressive expulsion of low-income residents and students, accompanied by the increase in evictions for the transformation of properties that are not very attractive for the ordinary market into b&bs to be valued through the sharing platform. During the first months of the Covid-19 pandemic, the condition faced led to a downturn in listings on Airbnb due to the real estate reorganisation mechanisms, with the conversion of part of the b&bs into new uses. Furthermore, with the reopening of national borders and the possibility of travelling, tourism activities have restarted the mechanisms of territorial promotion, conveyed above all through the images published on the web, which influence the choices of users and the dynamics of the urban values.

The study contemplates the effects of digital platforms on the production of the Neapolitan imaginary, which, in turn, influences the dynamics of the real estate market, where tourism has made “waste properties” attractive. New processes encourage investments in properties that are scarcely desirable for the ordinary market, defining a new type of specificities and generating urban regeneration processes relevant for the production of the interstitial rent.

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Authors and Affiliations

  1. Department of Architecture, University of Naples Federico II, 80134, Naples, Italy

    Maria Cerreta, Fernanda Della Mura & Eugenio Muccio

Authors
  1. Maria Cerreta
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  2. Fernanda Della Mura
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  3. Eugenio Muccio
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Correspondence to Maria Cerreta .

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Editors and Affiliations

  1. Dipartimento PAU, Mediterranea University of Reggio Calabria, Reggio Calabria, Reggio Calabria, Italy

    Francesco Calabrò

  2. Mediterranea University of Reggio Calabr, Reggio Calabria, Italy

    Lucia Della Spina

  3. University of Santiago de Compostela, Santiago de Compostela, Spain

    María José Piñeira Mantiñán

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Cerreta, M., Mura, F.D., Muccio, E. (2022). Digital Platforms, Imaginaries and Values Creation: Opportunities for New Urban Dynamics. In: Calabrò, F., Della Spina, L., Piñeira Mantiñán, M.J. (eds) New Metropolitan Perspectives. NMP 2022. Lecture Notes in Networks and Systems, vol 482. Springer, Cham. https://doi.org/10.1007/978-3-031-06825-6_145

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