Abstract
How can companies that sell commodities (interchangeable products) maximize their profits? They can do that by making their prices dynamic and differentiated in a volatile market environment. In other words, they practice astute and proactive price-volume management. The key success factors include timely data availability and excellent data management, intelligent contract and price models, and simple guidelines for price differentiation. They also include quick and efficient processes, effective system support, and the right indicators. This chapter shows how that all works.
This chapter was originally published in German as Maessen, A., Strasmann, B. S., & Haemer, J. (2014). Commodity Pricing – Was beliebig austauschbare Produkte einzigartig macht, In M. Enke, A. Geigenmüller, & A. Leischnig (eds.), Commodity Marketing. Springer Gabler, Wiesbaden. Translated and updated with permission.
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Maessen, A., Strasmann, B.S., Haemer, J. (2022). Commodity Pricing: Fast, Simple, Intelligent. In: Enke, M., Geigenmüller, A., Leischnig, A. (eds) Commodity Marketing. Management for Professionals. Springer, Cham. https://doi.org/10.1007/978-3-030-90657-3_4
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DOI: https://doi.org/10.1007/978-3-030-90657-3_4
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