Abstract
What do a dairy cooperative, a wildlife conservation non-profit, and mining company have in common? Each organization sought partners with complementary capabilities to help them seize opportunities, accelerate the innovation process, and solve novel, tough to tackle business problems. But shifting from a “winner take all” culture within a hierarchy to one of co-creating knowledge with external partners is not easy to do. Blending distinct cultures, objectives, and ways of working is complicated especially when collaborations span industries and managers have different assumptions about priorities, opportunities, and critical growth drivers. The uncertainty inherent in innovation projects adds another layer of complexity. This chapter focuses on the project level and highlights some of the processes and practices that foster the desired behaviors for effective co-innovation work.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
Author information
Authors and Affiliations
Corresponding author
Rights and permissions
Copyright information
© 2022 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Madsen, T.L., Cruickshank, D. (2022). Enabling Co-Innovation as Behavior. In: Co-Innovation Platforms. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-75977-3_5
Download citation
DOI: https://doi.org/10.1007/978-3-030-75977-3_5
Published:
Publisher Name: Palgrave Macmillan, Cham
Print ISBN: 978-3-030-75976-6
Online ISBN: 978-3-030-75977-3
eBook Packages: Business and ManagementBusiness and Management (R0)