Screen Spaces: Zones of Interaction and Recognition

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The Moving Image as Public Art

Abstract

This chapter considers how moving images generate new social spaces and encounters in front of the screen—horizontal zones of interaction and recognition. Jaume Plensa’s Crown Fountain (2004) in Chicago’s Millennium Park establishes a “magic circle” between two monumental screens. Artworks that explicitly engage interactive technologies fold viewing space into screen space. I develop the political potential of this mode of address through deep analysis of works by Rafael Lozano-Hemmer and conclude with a brief discussion of architectural interventions that act as paracinematic projectors onto the ground. The horizontal planes produced by moving images in this chapter evoke a longer history of places of public mixing and contestation from public fountains and pools to disco dance floors.

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Notes

  1. 1.

    Richard Koeck and Matthew Flintham, “Geographies of the Moving Image: Transforming Cinematic Representation into Geographic Information,” in Cinematic Urban Geographies, ed. Francois Penz and Richard Koeck, Screening Spaces (New York: Palgrave Macmillan, 2017), 303.

  2. 2.

    Koeck and Flintham, 303.

  3. 3.

    When McCall first screened the work in grittier downtown loft spaces, he would “rely on the dust particles in the air, which would often be augmented by a couple smokers,” though when it is shown today in the more antiseptic white cube spaces of museums, curators opt for fog machines. Anthony McCall, “‘Line Describing a Cone’ and Related Films,” October 103 (January 1, 2003): 47.

  4. 4.

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  5. 5.

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  6. 6.

    Mondloch, 68.

  7. 7.

    Christine Ross, “The Projective Shift between Installation Art and New Media Art: From Distantiation to Connectivity,” in Screen/Space: The Projected Image in Contemporary Art, ed. Tamara Trodd (New York: Manchester University Press, 2011), 186.

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    Sean Cubitt, “Defining the Public in Piccadilly Circus,” in Ambient Screens and Transnational Public Spaces, ed. Nikos Papastergiadis (Hong Kong: Hong Kong University Press, 2016), 83. Claire Bishop, “Antagonism and Relational Aesthetics,” October 110 (Fall 2004): 51–79.

  9. 9.

    Cristina Albu, Mirror Affect: Seeing Self, Observing Others in Contemporary Art (Minneapolis: University of Minnesota Press, 2017), 23.

  10. 10.

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  11. 11.

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  13. 13.

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  14. 14.

    The “Chicago Picasso,” a 1967 untitled piece by the world’s most famous artist living at the time, initiated the explosion of public sculpture in modernist plazas. Chicago was also at the forefront of the community mural movement in the 1970s, and in 1993, the city hosted Culture in Action, a show curated by Mary Jane Jacob that highlighted community engagement in art and featured works that were defined by Suzanne Lacy as “new genre public art.”

  15. 15.

    Timothy J. Gilfoyle, Millennium Park: Creating a Chicago Landmark (Chicago: University of Chicago Press, 2006), 107.

  16. 16.

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  17. 17.

    Hal Dardick, “Millennium Park Built ‘the Chicago Way,’” The Chicago Tribune, July 13, 2014, sec. News, https://www.chicagotribune.com/news/ct-millennium-park-costs-met-20140714-story.html.

  18. 18.

    However, this is not without some local resentment at both the corporate control of the space and the lack of involvement by residents in selecting or designing the works in the park. Corrinn E. Conard, “Where Is the Public in Public Art? A Case Study of Millennium Park” (MA Thesis in Art Education, Columbus, Ohio, The Ohio State University, 2008), 125–27.

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    Samples were taken via cheek swabs from a small group of participants, and one was selected at random, so neither the participant nor the artist knows precisely whose DNA informs the pattern.

  25. 25.

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  26. 26.

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  27. 27.

    Nigel Thrift, Non-Representational Theory: Space, Politics, Affect (New York: Routledge, 2007), 196.

  28. 28.

    I visited Crown Fountain over two days and one night in August of 2014, and was fortunate to have brief conversations with approximately forty individuals across fifteen groups.

  29. 29.

    Johan Huizinga, Homo Ludens: A Study of the Play-Element in Culture (Roy Publishers: New York, 1950), 13. The book was originally published in Dutch in 1938. This English translation is based on both the 1944 German publication of the book and Huizinga’s own English translation.

  30. 30.

    Roger Caillois, Man, Play and Games, trans. Meyer Barash (New York: Free Press of Glencoe, 1961).

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    Jeff Wiltse, Contested Waters: A Social History of Swimming Pools in America (Chapel Hill: The University of North Carolina Press, 2010).

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    Keith Patrick, Jaume Plensa: The Crown Fountain (Ostfildern: Hatje Cantz Verlag, 2008), 106.

  34. 34.

    Anton Nijholt, ed., Playable Cities: The City as a Digital Playground, Gaming Media and Social Effects (Singapore: Springer Science+Business Media, 2017).

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    Lisa J. Lewis, “Role of Splash Parks in Outdoor Public Recreation” (Master of Landscape Architecture Thesis, Texas Tech University, 2005), 34–35.

  36. 36.

    Digital interaction was part of the initial concept for the piece, as Plensa had envisioned a website where participants could change the colors of the lights illuminating the structures by popular vote online, but this component of the project was eventually dropped for logistical reasons. Patrick, Jaume Plensa , 106.

  37. 37.

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  39. 39.

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  40. 40.

    The Instagram hashtag “#latergram,” which is used for images uploaded a significant amount of time after the user took them, is a perfect example of this phenomenon, as is the mere term “Instagram” and the application’s evocation of Polaroid photography’s immediacy and aesthetics.

  41. 41.

    Anna Munster, Materializing New Media: Embodiment in Information Aesthetics (Hanover: Dartmouth University Press, 2006), 31; Timothy Murray, Digital Baroque: New Media Art and Cinematic Folds (Minneapolis: University of Minnesota Press, 2008), 5.

  42. 42.

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    Erkki Huhtamo, “Dismantling the Fairy Engine: Media Archaeology as Topos Study,” in Media Archaeology: Approaches, Applications, and Implications, ed. Erkki Huhtamo and Jussi Parikka (Berkeley: University of California Press, 2011), 35–36. Huhtamo cites advertisements for products as diverse as the Model-T Ford and the Dirt Devil vacuum cleaner that make use of this topos, as well as films such as Roberto Rossellini’s La macchina ammazzacattivi (The Machine That Kills Bad People, 1952).

  44. 44.

    “Forever 21: Times Square Digital Billboard | space150 Work – space150.com,” accessed February 25, 2015, http://www.space150.com/work/forever-21/.

  45. 45.

    When first covered in an online article via the trade magazine Fast Company, there was no mention of O’Shea’s piece until the artist himself commented on it, prompting some back and forth between O’Shea and Space150. This exchange and controversy are detailed in a second article from Fast Company. It seems Space150 reached out to O’Shea with an incredibly nebulous offer to work on a project. After he declined, they proceeded without crediting the artist’s work or remunerating him in any way. Cliff Kuang, “Giant Model in Spy Tech-Powered Billboard Plucks, Chucks Times Square Visitors,” Fast Company (blog), June 25, 2010, http://www.fastcompany.com/1663846/giant-model-spy-tech-powered-billboard-plucks-chucks-times-square-visitors-video. and Cliff Kuang, “Times Square Billboard Touches Off Controversy Over Artistic Credit-Sharing,” Fast Company (blog), June 28, 2010, http://www.fastcompany.com/1664669/times-square-billboard-touches-controversy-over-artistic-credit-sharing.

  46. 46.

    Elise Morrison, Discipline and Desire: Surveillance Technologies in Performance (Ann Arbor: University of Michigan Press, 2016), 10.

  47. 47.

    Morrison, 12.

  48. 48.

    Mark B. N. Hansen, Bodies in Code: Interfaces with Digital Media (New York: Routledge, 2006); Munster, Materializing New Media; Scott McQuire, The Media City: Media, Architecture and Urban Space (Los Angeles: Sage, 2008); Jennifer Johung, Replacing Home from Primordial Hut to Digital Network in Contemporary Art (Minneapolis: University of Minnesota Press, 2012); Scott McQuire, Geomedia: Networked Cities and the Future of Public Space (Malden: John Wiley & Sons, 2016); Albu, Mirror Affect: Seeing Self, Observing Others in Contemporary Art; Kriss Ravetto-Biagioli, Digital Uncanny (New York: Oxford University Press, 2019).

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  50. 50.

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  52. 52.

    Rafael Lozano-Hemmer, “Out of Control: Rafael Lozano-Hemmer Intervewed by Alberto Sánchez Balmisa,” in Practicable: From Participation to Interaction in Contemporary Art, eds. Samuel Bianchini and Erik Verhagen (Cambridge: The MIT Press, 2016), 693.

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  54. 54.

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  55. 55.

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  58. 58.

    Rafael Lozano-Hemmer, interview by author, March 27, 2015.

  59. 59.

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  60. 60.

    Under Scan was installed originally in five cities in the East Midlands of England between 2005 and 2006 (Lincoln, Derby, Leicester, Northampton, and Nottingham), then presented at the Mexican Pavilion at the 2008 Venice Biennale, and performed again in 2008 in Trafalgar Square, London. Sandbox was made initially for the Glow Festival in Santa Monica, California, in 2010 and was also exhibited at the Amorepacific Museum of Art in Seoul, Korea, in 2018.

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  63. 63.

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  64. 64.

    A specific example of this effect in Breitz’s practice is the use of isolated movements of the actress Meryl Streep in Her (1978–2008) (2008).

  65. 65.

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  66. 66.

    Lozano-Hemmer, Under Scan, 9.

  67. 67.

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  68. 68.

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  69. 69.

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  70. 70.

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  71. 71.

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  72. 72.

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  73. 73.

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  74. 74.

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  75. 75.

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  76. 76.

    “About | Glow,” accessed June 2, 2015, http://glowsantamonica.org/about/. Website is now down.

  77. 77.

    The artist has posted robust video documentation of most of his works on his website. The video of Sandbox can be viewed at https://www.lozano-hemmer.com/sandbox.php.

  78. 78.

    “Rafael Lozano-Hemmer – Project ‘Sandbox,’” accessed June 3, 2015, http://www.lozano-hemmer.com/sandbox.php.

  79. 79.

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  80. 80.

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  83. 83.

    The artists for Shadowing were Jonathan Chomko and Matthew Rosier. The BLINK ground projection was created by Fifth Third Bank, whose headquarters were next to its location.

  84. 84.

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  87. 87.

    Under Scan, 6.

  88. 88.

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Correspondence to Annie Dell’Aria .

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Dell’Aria, A. (2021). Screen Spaces: Zones of Interaction and Recognition. In: The Moving Image as Public Art. Experimental Film and Artists’ Moving Image. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-65904-2_4

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