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Behavioral Medicine/Behavioral Science in Pharmacy

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Encyclopedia of Evidence in Pharmaceutical Public Health and Health Services Research in Pharmacy

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Abstract

Behavioral science – the study of the science of human behavior – seeks to explain what behavior is, how behavior can be described, modelled and changed, and how this can be applied to improve health service delivery and pharmaceutical research. The field encompasses social and health psychology, and economics, and has grown rapidly in the last decade, with governments taking an interest in the use of behavioral economics to inform healthcare policy and improve health outcomes more effectively. As pharmacists continue to move away from traditional medicines supply to provision of patient-centered pharmaceutical care, the role of behavioral science in the design and delivery of healthcare will be increasingly pivotal to their practice and research. For healthcare interventions to be effective, these need to be underpinned by health psychology theories and behavior change principles. This chapter describes the role of behavior change in health service and pharmaceutical research, and compares and contrasts common theories, models and frameworks that have been applied to pharmacy interventions. The chapter ends with a discussion of the challenges and recommendations to consider when conducting behavioral research, including how to select the right tool to measure behavior, considerations when develo** and validating a new tool, and tips for intervention design.

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Authors and Affiliations

  1. Faculty of Medical and Health Sciences, School of Pharmacy, University of Auckland, Auckland, New Zealand

    Amy Hai Yan Chan & Holly Foot

  2. Department of Pharmaceutical and Administrative Sciences, University of Health Sciences and Pharmacy, St Louis, USA

    Kebede Beyene

  3. School of Pharmacy, Faculty of Medical and Health Sciences, The University of Auckland, Auckland, New Zealand

    Kebede Beyene

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  1. Amy Hai Yan Chan
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  2. Kebede Beyene
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  3. Holly Foot
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Correspondence to Amy Hai Yan Chan .

Section Editor information

  1. Department of Pharmacy, University of Huddersfield, Huddersfield, United Kingdom

    Zaheer-Ud-Din Babar

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Chan, A.H.Y., Beyene, K., Foot, H. (2022). Behavioral Medicine/Behavioral Science in Pharmacy. In: Encyclopedia of Evidence in Pharmaceutical Public Health and Health Services Research in Pharmacy. Springer, Cham. https://doi.org/10.1007/978-3-030-50247-8_110-1

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  • DOI: https://doi.org/10.1007/978-3-030-50247-8_110-1

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