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Company Case Study 6: Bertola Srl (Italy)—A Family Business Within the Economy of Communion “Family”

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Intrinsic CSR and Competition

Abstract

The chapter focuses on a particular type of family business, belonging to the Economy of Communion (EoC) project. The EoC project involves entrepreneurs of different cultures and religions, companies, associations, social organization (including workers, managers, consumers, investors, scholars, poor people, private citizens and families) in concretely develo** a new economic model and a new way of conceiving and implementing business management, labor and economic relations. This membership renders the case study particularly interesting, since it represents a family business driven by ideal-motives tied to the principles of the Catholic “Focolare Movement” set up by the charisma of Chiara Lubich. If non-financial goals of family businesses represent a feature useful to explain their orientation toward sustainability, in the selected case a further variable, namely the adhesion to the EoC project, reinforces such orientation rendering it an expression of “strong sustainability.”

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Notes

  1. 1.

    The former varies according to the size of the family, its composition by age, the geographical distribution and the size of the municipality of residence. The absolute poverty estimation methodology, developed in 2005, is a measure based on the monetary valuation of a panel of goods and services considered essential to avoid serious forms of social exclusion.

  2. 2.

    http://www.aipec.it/componenti-del-consiglio-direttivo/livio-bertola-2/.

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Authors and Affiliations

  1. Department of Economics, Society and Politics, School of Economics, University of Urbino Carlo Bo, Urbino, Italy

    Mara Del Baldo

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  1. Mara Del Baldo
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Correspondence to Mara Del Baldo .

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Editors and Affiliations

  1. Centre for Environment and Sustainability, University of Surrey, Guildford, Surrey, UK

    Walter Wehrmeyer

  2. University of Surrey, Guildford, UK

    Stéphanie Looser

  3. Department of Economics, Society and Politics, University of Urbino Carlo Bo, Urbino, Italy

    Mara Del Baldo

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Del Baldo, M. (2020). Company Case Study 6: Bertola Srl (Italy)—A Family Business Within the Economy of Communion “Family”. In: Wehrmeyer, W., Looser, S., Del Baldo, M. (eds) Intrinsic CSR and Competition. Palgrave Macmillan, Cham. https://doi.org/10.1007/978-3-030-21037-3_13

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