Abstract
The operating environment for the business is the keynote in the first part of this chapter, with an explanation of how environmental analysis can be used to identify new business opportunities through approaches such as scanning. Cultural and socioeconomic concepts are explained, based on socioeconomic factors that impact on demand levels. The concept and applications of environmental management are also discussed to show how it is possible to influence the operating environment in the company’s favour. This entire aspect can be summed up in the words environmental sensitivity and its awareness by management.
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© 1997 Edgar P. Hibbert
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Hibbert, E.P. (1997). The international business environment. In: International Business. Palgrave, London. https://doi.org/10.1007/978-1-349-25434-7_3
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DOI: https://doi.org/10.1007/978-1-349-25434-7_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-62826-3
Online ISBN: 978-1-349-25434-7
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