Towards a Core Integrative Framework for Complex Engineering Service Systems

  • Chapter
  • First Online:
Complex Engineering Service Systems

Part of the book series: Decision Engineering ((DECENGIN))

Abstract

Complex Engineering Service provision is a develo** area for both practitioners and academics. Delivery requires an integrated offering, drawing upon company, customer and supplier resources to deliver value that is an integration of complex engineered assets, people and technology. For a business to present a sustainable value proposition, managers are required to develop a diverse skill set, working dynamically across previously separated business areas with established company boundaries. In this chapter we will present a framework for complex engineering service system that is value-centric and that conceptually integrates the chapters of this book. The framework proposes that the provision of service requires companies to be capable of working together with their clients to create value through three integrated transformations: people, information and materials & equipment. Successful provision of complex engineering service solutions therefore requires the integration and mastery of many different disciplines that bring about these transformations as well as understanding the interactions and links between both the transformations and the disciplines. The challenge laid out in this chapter and developed throughout this book explores this new environment, providing guidance and identifying areas requiring future work.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
USD 29.95
Price excludes VAT (USA)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
USD 129.00
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 169.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free ship** worldwide - see info
Hardcover Book
USD 169.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free ship** worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Similar content being viewed by others

References

  • R. Amit, C. Zott, Value creation in e-business. Strateg. Manag. J. 22(6/7), 493–520 (2001)

    Article  Google Scholar 

  • P. Anderson, Applications of complexity theory to organizational science. Org. Sci. 10(3), 216–232 (1999)

    Article  Google Scholar 

  • J.C. Anderson, J.A. Narus, Capturing the value of supplementary services. Harv. Bus. Rev. (1995), pp. 75–83 (Jan–Feb)

    Google Scholar 

  • R.P. Bagozzi, Marketing as exchange. J. Mark 39, 32–39 (1975). Oct

    Article  Google Scholar 

  • T.S. Baines, H.W. Lightfoot, S. Evans, A. Neely, R. Greenough, J. Peppard, R. Roy, E. Shehab, A. Braganza, A. Tiwari, J.R. Alcock, J.P. Angus, M. Bastl, A. Cousens, P. Irving, M. Johnson, J. Kingston, H. Lockett, V. Martinez, P. Michele, D. Tranfield, I.M. Walton, H. Wilson, State-of-the-art in product service-systems. Proc. I Mech. E. Part B. J. Eng. Manuf. 221(10), 1543–1552 (2007)

    Article  Google Scholar 

  • D. Ballantyne, R.J. Varey, Creating value-in-use through marketing interaction: The exchange logic of relating, communicating and knowing. Mark Theory 6(3), 335–348 (2006)

    Article  Google Scholar 

  • R.N. Bolton, J.H. Drew, A longitudinal analysis of the impact of service changes on customer attitudes. J. Mark. 55(1), 1–9 (1991)

    Article  Google Scholar 

  • P.W. Brodbeck, Complexity theory and organisation procedure design. Bus. Proc. Manag. J. 8(4), 377–402 (2002)

    Article  Google Scholar 

  • G.W. Brown, H. Demirkan, M. Goul, M. Mitchell, Towards the service-oriented enterprise vision: Bridging industry and academics. Panel presentation, American conference on information systems (Acapulco, Mexico, 2006) Aug 4–6

    Google Scholar 

  • H.E. Butz, L.D. Goodstein, Measuring customer value: Gaining the strategic advantage. Org. Dynam. 24(3), 63–76 (1996)

    Article  Google Scholar 

  • J.P. Cannon, C. Homburg, Buyer–supplier relationships and customer firm costs. J. Mark. 65, 29–43 (2001). January

    Article  Google Scholar 

  • R.B. Chase, Where does the customer fit in a service operation? Harv. Bus. Rev. 56(6), 137–142 (1978)

    Google Scholar 

  • F. Curbera, R. Khalaf, N. Mukhi, S. Tai, S. Weerawarana, The next step in web services. Commun. ACM 46(10), 29–34 (2003)

    Article  Google Scholar 

  • U. de Brentani, Success factors in develo** new business services. Eur. J. Mark. 25(2), 33–59 (1991)

    Article  Google Scholar 

  • H. Demirkan, M. Goul, Towards the service-oriented enterprise vision: Bridging industry and academics. Comm. Assoc. Inf. Syst. 18(26), 546–556 (2006)

    Google Scholar 

  • W.A. Drago, Mintzberg’s ‘pentagon’ and organisation positioning. Manag. Res. News 21(4/5), 30–40 (1998)

    Article  Google Scholar 

  • P.F. Drucker, Management tasks, responsibilities, practices (Harper Collins, New York, 1993)

    Google Scholar 

  • A. Eggert, W. Ulaga, F. Schultz, Value creation in the relationship life cycle: A quasi-longitudinal analysis. Ind. Mark. Manag. 35(1), 20–27 (2006)

    Google Scholar 

  • D.M. Gann, A.J. Salter, Innovation in project-based, service enhanced firms: The construction of complex products and systems. Res. Policy 29, 955–972 (2000)

    Article  Google Scholar 

  • E.M. Goldratt, Theory of constraints (Gower Publications, Aldershot, 1994)

    Google Scholar 

  • J.R. Hicks, The social framework (University Press, Oxford, 1942)

    Google Scholar 

  • X. Huang, L.B. Newnes, G.C. Parry, A critique of product and service based systems. The 7th International Conference on Manufacturing Research (ICMR09) (University of Warwick, UK, 2009) Sept 8–10

    Google Scholar 

  • J. Kao, Jamming: The art and discipline of business creativity (Harper Collins, New York, 1997)

    Google Scholar 

  • C.W. Kim, R. Mauborgne, Strategy, value innovation, and the knowledge economy. MIT Sloan Manag. Rev. 40(3), 41–54 (1999)

    Google Scholar 

  • P. Kotler, Marketing Management, 11th ed., (Prentice Hall, Upper Saddle River, 2003)

    Google Scholar 

  • C.A. Lengnick-Hall, Customer contributions to quality: A different view of the customer oriented firm. Acad. Manag. Rev. 21(3), 791–824 (1996)

    Google Scholar 

  • A.Y. Lewin, C.P. Long, T.N. Carroll, The co-evolution of new organisational forms. Org. Sci. 10(5), 535–550 (1999)

    Article  Google Scholar 

  • R.G. Lipsey, K. Lancaster, The general theory of second best. Rev. Econ. Stud. 24(1), 11–32 (1956)

    Article  Google Scholar 

  • M.R. Lissack, Of chaos and complexity: Managerial insights from a new science. Manag. Decis. 35(3), 205–219 (1997)

    Article  Google Scholar 

  • A.H. Liu, M.P. Leach, K.L. Bernhardt, Examining customer value perceptions of organizational buyers when sourcing from multiple vendors. J. Bus. Res. 58(5), 559–568 (2005)

    Article  Google Scholar 

  • M.H. Lyons, Develo** a science of services and systems. BT Tech. J. 26(1), 112–122 (2008)

    Google Scholar 

  • K. Marx, Capital: A critique of political economy. Penguin Books in association with New Left Review, Harmondsworth, Middlesex (1867 [2001])

    Google Scholar 

  • R.R. McDaniel Jr., S.A. Morris, Management in human service systems. Working paper 78-47 (University of Texas at Austin, 1978)

    Google Scholar 

  • J. Mills, E. Neaga, G. Parry, V. Crute, Toward a framework to assist servitization strategy implementation. Proceedings of the POMS 19th annual conference, May 9–12, La Jolla, (California, 2008)

    Google Scholar 

  • B. Morris, R. Johnston, Dealing with inherent variability: The difference between manufacturing and service? Int. J. Oper. Prod. Manag. 7(4), 13–22 (1987)

    Article  Google Scholar 

  • National Audit Office, (2007) Transforming logistics support for fast jets. Report by The Comptroller and Auditor General | HC 825 Session 2006-2007 | 17 July 2007 Available at:http://www.nao.org.uk/publications/nao_reports/06-07/0607825.pdf. Accessed Feb 2011

  • A.D. Neely, Exploring the financial consequences of the servitization of manufacturing. (Accepted for publication in Oper Manag Res, 2008)

    Google Scholar 

  • I.C.L. Ng, Advanced demand and a critical analysis of revenue management. Serv. Ind. J. 27(5), 525–548 (2007)

    Article  Google Scholar 

  • I.C.L. Ng, The pricing and revenue management of services: A strategic approach (Routledge, London, 2008)

    Google Scholar 

  • I.C.L. Ng, A demand-based model for the advanced and spot pricing of services. J. Prod. Brand. Manag. 18(7), 517–528 (2009)

    Article  Google Scholar 

  • I.C.L. Ng, R. Maull, N. Yip, Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry. Eur. Manage. J. 27(6), 377–387 (2009)

    Article  Google Scholar 

  • I.C.L. Ng, J. Williams, A. Neely, Outcome-based contracting: Changing the boundaries of B2B customer relationships. Advanced Institute of Management (AIM) Research Executive Briefing Series. Available at: http://www.aimresearch.org/index.php?page=alias-3 (2009)

  • P. Nonthaleerak, L. Henry, Exploring the six sigma phenomenon using multiple case study evidence. Int. J. Oper. Prod. Manag. 28(3), 279–303 (2008)

    Article  Google Scholar 

  • R. Normann, R. Ramirez, From value chain to value constellation: Designing interactive strategy. Harv. Bus. Rev. (July–August), pp. 65–77 (1993)

    Google Scholar 

  • R. Oliva, R. Kallenborg, Managing the transition from products to services. Int. Jof. Serv. Ind. Manag. 14(2), 160–172 (2003)

    Article  Google Scholar 

  • A. Parasuraman, V.A. Zeithaml, L.L. Berry, A conceptual-model of service quality and its implications for future-research. J. Mark. 49(4), 41–50 (1985)

    Article  Google Scholar 

  • A. Payne, S. Holt, Diagnosing customer value: Integrating the value process and relationship marketing. British J. Manag. 12(2001), 159–182 (2001)

    Article  Google Scholar 

  • B. Pine, J. Gilmore, Welcome to the experience economy. Harv. Bus. Rev. (July–August): (1998), pp. 97–105

    Google Scholar 

  • F. Ponsignon, P.A. Smart, R.S. Maull, Service delivery systems: A business process perspective. Proceedings of the POMS 18th annual conference (London, 2007) July 12–13

    Google Scholar 

  • K.R. Popper, Objective knowledge: An evolutionary approach (Clarendon Press, Oxford, 1972)

    Google Scholar 

  • A. Prencipe, A. Davies, M. Hobday, The business of systems integration (Oxford University Press, Oxford, 2003)

    Book  Google Scholar 

  • R. Ramirez, Value co-production: Intellectual origins and implications for practice and research. Strateg. Manag. J. 20(1), 49–65 (1999)

    Article  Google Scholar 

  • A. Ravald, C. Grönroos, The value concept and relationship marketing. Eur. J. Mark. 30(2), 19–30 (1996)

    Article  Google Scholar 

  • G. Ren, Service business development in manufacturing companies: Classification characteristics and implications. Ph.D. Dissertation. (University of Cambridge, 2009)

    Google Scholar 

  • R. Sanchez, J.T. Mahoney, Modularity, flexibility, and knowledge management in product and organization design. Strateg. Manag. J. 17, 63–76 (1996). winter special issue

    Google Scholar 

  • M. Santos, Simple, yet complex. CIO Enterprise Magazine, Enterprise Section 2. Available online at: www.cio.com/magazine (1998)

  • J.B. Say, A treatise on political economy. 1st America ed. Reprints of Economic Classics, 1964. Augustus M. Kelly, New York (1803)

    Google Scholar 

  • B. Schneider, D.E. Bowen, Winning the service game (Harvard Business School Press, Boston, 1995)

    Google Scholar 

  • N.W. Senior, Political economy, 5th edn. (Charles Griffin and Co, London, 1863)

    Google Scholar 

  • G.L. Shostack, Breaking free from product marketing. J. Mark. 41(2), 73–80 (1977). April

    Article  Google Scholar 

  • N. Slack, S. Chambers, R. Johnston, Operations management, 4th edn. (Prentice Hall Financial Times, Harlow, 2004)

    Google Scholar 

  • D.J. Snowden, M.E. Boone, A leader’s framework for decision making. Harv. Bus. Rev. (Nov), pp. 69–76 (2007)

    Google Scholar 

  • J. Spohrer, P.P. Maglio, J. Bailey, D. Gruhl, Steps toward a science of service systems. IEEE Comput. 40(1), 71–78 (2007)

    Google Scholar 

  • L.G. Sprague, Evolution of the field of operations management. J. Oper. Manag. 25(2), 219–238 (2007)

    Article  Google Scholar 

  • D.R.E. Thomas, Strategy is different in service businesses. Harv. Bus. Rev. 56(3), 158–165 (1978)

    Google Scholar 

  • W. Ulaga, A. Eggert, Value-based differentiation in business relationships: Gaining and sustaining key-supplier status. J. Mark. 70(1), 119–136 (2006)

    Article  Google Scholar 

  • K. Ulrich, The role of product architecture in the manufacturing firm. Res. Policy 24, 419–440 (1995)

    Article  Google Scholar 

  • S. Vandermerwe, J. Rada, Servitization of business: Adding value by adding services. Eur. Manag. J. 6(4), 314–324 (1988)

    Article  Google Scholar 

  • S.L. Vargo, R.F. Lusch, Evolving to a new dominant logic for marketing. J. Mark. 68, 1–17 (2004)

    Article  Google Scholar 

  • S.L. Vargo, R.F. Lusch, Service-dominant logic: Continuing the evolution. J. Acad. Mark. Sci. 36(1), 1–10 (2008)

    Article  Google Scholar 

  • K. Wikström, M. Hellström, K. Artto, J. Kujala, S. Kujala, Services in project-based firms—four types of business logic. Int. J. Proj. Manag. 27(2), 113–122 (2009)

    Article  Google Scholar 

  • J. Womack, D. Jones, Lean thinking (Free Press, London, 1996)

    Google Scholar 

  • R.W. Woodruff, Customer value: The next source for competitive advantage. J. Acad. Mark. Sci. 25(2), 139–153 (1997)

    Article  MathSciNet  Google Scholar 

  • J.L. Zhao, M. Tanniru, L. Zhang, Service computing as the foundation for enterprise agility: Overview of recent advances and introduction to the special issue. Inf. Syst. Front. 9 (March), pp. 1–8 (2007a)

    Google Scholar 

  • J.L. Zhao, C. Hsu, H.K. Jain, J.C. Spohrer, M. Tanniru, Bridging service computing and service management: How MIS contributes to service orientation. Proceedings of the 28th International Conference on Information Systems (ICIS), Montréal, Dec 9–12. Inf. Syst. Front. 9(1): 1–8 (2007b)

    Google Scholar 

Download references

Author information

Authors and Affiliations

Authors

Corresponding authors

Correspondence to Irene Ng or Glenn Parry .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2011 Springer-Verlag London Limited

About this chapter

Cite this chapter

Ng, I., Parry, G., McFarlane, D., Tasker, P. (2011). Towards a Core Integrative Framework for Complex Engineering Service Systems. In: Ng, I., Parry, G., Wild, P., McFarlane, D., Tasker, P. (eds) Complex Engineering Service Systems. Decision Engineering. Springer, London. https://doi.org/10.1007/978-0-85729-189-9_1

Download citation

  • DOI: https://doi.org/10.1007/978-0-85729-189-9_1

  • Published:

  • Publisher Name: Springer, London

  • Print ISBN: 978-0-85729-188-2

  • Online ISBN: 978-0-85729-189-9

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics

Navigation