Wertsteigerung durch erfolgreiches Markenmanagement in der BMW Group

Ganal, Michael

doi:10.1007/3-540-30979-9_20

Michael Ganal

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Michael Ganal
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Herbert-Quandt-Haus, Am Pilgerrain 15, 31352, Bad Homburg v. d. Höhe
Nikolaus Schweickart (Vorstandsvorsitzender der ALTANA AG) (Vorstandsvorsitzender der ALTANA AG)
Fakultät Wirtschaftswissenschaften, Lehrstuhl für Marktorientierte, Unternehmensführung, Technische Universität Dresden, Helmholtzstraße 10, 01062, Dresden
Armin Töpfer

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Ganal, M. (2006). Wertsteigerung durch erfolgreiches Markenmanagement in der BMW Group. In: Schweickart, N., Töpfer, A. (eds) Wertorientiertes Management. Springer, Berlin, Heidelberg. https://doi.org/10.1007/3-540-30979-9_20

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DOI: https://doi.org/10.1007/3-540-30979-9_20
Publisher Name: Springer, Berlin, Heidelberg
Print ISBN: 978-3-540-25868-1
Online ISBN: 978-3-540-30979-6
eBook Packages: Business and Economics (German Language)

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