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How Digital Intelligence Drives Business Growth

  • Book
  • © 2023

Overview

Editors:
  1. Zhizhuan Business Research Institute

    1. Alibaba Cloud Research Institute, Alibaba Group, Bei**g, China

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  • Explains the ideas, methods, and practices of full-link digital intelligence transformation
  • Helps students, researchers, managers, and practitioners understand how the technology improves business growth
  • Contributed by experts and professionals from Alibaba Group

Part of the book series: Management for Professionals (MANAGPROF)

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About this book

This book aims to build a framework for understanding how to achieve new business growth through digital intelligence. It reveals the driving force and commercial logic behind the technology upgrade and transformation for enterprises, analyzes how to improve enterprises' branding, product, distribution channel, marketing, logistics, and organization under the new context, and studies the successful cases in digital intelligence of 6 Chinese enterprises. For business school students, researchers, managers, and practitioners, it is helpful to build an overview and understanding on strategy level as well as practice level.


Keywords

Table of contents (26 chapters)

  1. Front Matter

    Pages i-xlv
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  2. Digintelligence Opens Up a New Business Era

    1. Front Matter

      Pages 1-2
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    2. The Driving Force from Environment

      • Wenya Yang
      Pages 3-8

    3. The Driving Force of Consumption Change

      • Wenya Yang
      Pages 9-18

    4. New Infrastructure in the Era of Digintelligence

      • Dongying Hong
      Pages 19-28

    5. Digintelligence Growth Based on Commercial Operating Systems

      • Ye Tian
      Pages 29-33

  3. Digintelligence Reconstructs the Eleven Elements of Business

    1. Front Matter

      Pages 35-35
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    2. Digintelligent Brands

      • Ye Tian
      Pages 37-54

    3. Digintelligent Commodities

      • Ye Tian
      Pages 55-77

    4. Digintelligent New Manufacturing

      • Dongying Hong
      Pages 79-90

    5. Digintelligence in Channels

      • Ye Tian
      Pages 91-105

    6. Digintelligent Marketing

      • Ye Tian
      Pages 107-126

    7. Digintelligent New Retail

      • Wenya Yang
      Pages 127-146

    8. New Service with Digintelligence

      • Dongying Hong
      Pages 147-158

    9. New Finance of Digintelligence

      • Dongying Hong
      Pages 159-166

    10. New Logistics with Digintelligence

      • Wenya Yang
      Pages 167-176

    11. Digintelligent New Organization

      • Wenya Yang
      Pages 177-195

    12. New Technology of Digital Intelligence

      • Dongying Hong
      Pages 197-212

  4. Pentalogy of Full-Link Digintelligence Transformation

    1. Front Matter

      Pages 213-214
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    2. Infrastructure Cloud Migration

      • Dongying Hong
      Pages 215-226
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Editors and Affiliations

  • Alibaba Cloud Research Institute, Alibaba Group, Bei**g, China

    Zhizhuan Business Research Institute

About the editor

Zhizhuan Business Research Institute provides training & consulting on digital business, aiming to help enterprises embrace the digital economy and accelerate their digital transformation. Zhizhuan excels in combining in-depth management insights with practice. It provides business executives with both methodologies and practical tools. By simulating real-world decision-making situations, Zhizhuan’s facilitators guide business executives to apply those methodologies and tools in their own practices so that learning can be transformed into real business results.

Bibliographic Information

  • Book Title: How Digital Intelligence Drives Business Growth

  • Editors: Zhizhuan Business Research Institute

  • Translated by: Wu Na, Yi Long

  • Series Title: Management for Professionals

  • DOI: https://doi.org/10.1007/978-981-99-4299-2

  • Publisher: Springer Singapore

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: Publishing House of Electronics Industry 2023

  • Hardcover ISBN: 978-981-99-4298-5Published: 24 November 2023

  • Softcover ISBN: 978-981-99-4301-2Due: 25 December 2023

  • eBook ISBN: 978-981-99-4299-2Published: 23 November 2023

  • Series ISSN: 2192-8096

  • Series E-ISSN: 2192-810X

  • Edition Number: 1

  • Number of Pages: XLV, 392

  • Number of Illustrations: 2 b/w illustrations, 185 illustrations in colour

  • Topics: e-Commerce/e-business, Big Data, Business and Management, general

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