Overview
- Presents a method to identify the frequency of emotions in products currently on the market
- Guides the selection of emotions to design products through the different types of innovation
- Empowers creativity to design holistic product ideas based on emotions
Part of the book series: Future of Business and Finance (FBF)
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About this book
It is now widely recognized that the emotional dimension of products and services is a critical success factor in many sectors. Generating products with significant emotional features is a complex challenge, as professionals responsible for designing and develo** new products should be able to focus the design effort on eliciting specific emotions. But how do designers prepare themselves to convey emotions through the products they design? How do they know how to provoke certain emotions? To obtain the benefits that the knowledge of emotions can bring when it is integrated into the design process, professionals need to be assisted with approaches to apply the knowledge of emotions systematically and strategically.
This book presents the development of a process to support product design teams to envision emotion-focused new product ideas - Emotion-Driven Innovation (E-DI). The E-DI process supports designers in identifying the occurrence of emotions in a certaincategory of products present in the market and applying this information to make strategic decisions when defining the emotional intentions for the new product. It also helps to focus their creative thinking to develop strong and meaningful emotion-centric new product ideas. This book targets a professional audience wanting to learn more about this process and provides useful tools and frameworks that can be applied in real-life cases.Keywords
Table of contents (7 chapters)
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Front Matter
Authors and Affiliations
About the authors
Teresa Alaniz works as the Director of Design Delivery and Strategist at NiEW, an internationally award-winning Boutique Advisory firm based in Italy. She assists companies of various sizes, from small businesses to corporate entities, in their digital transformation. Her approach involves applying design methodologies across a range of sectors, including government entities, traditional businesses, and rising startups, to help them succeed in competitive markets through tailored consultancy. Teresa received her Ph.D. in Management Engineering from the University of Padua, Italy. Her research focused on develo** a process for envisioning emotion-focused new product ideas. She also holds an MSc in Industrial Design from the University of Porto, Portugal. Prior to this experience, she was a Professor at the Monterrey Institute of Technology and Higher Education in Mexico, teaching courses in creativity and innovation, user experience, and entrepreneurship.
Stefano Biazzo is Professor of Innovation Management at the University of Padua (Italy). He has published extensively both in national and international journals on product innovation and organizational innovation issues. Stefano Biazzo has over 20 years of experience in organizational change management, focusing on develo** and disseminating concepts, methodologies, and tools to enhance firm performance through the adoption of innovation and foster continuous improvement. He has recently published with Springer “Product Innovation: Intelligence, Discovery, Development” (with Professor Roberto Filippini) and “Digital Business Models for Industry 4.0” (with Professor Carlo Bagnoli et al.).Bibliographic Information
Book Title: Emotion-Driven Innovation
Book Subtitle: A Methodology to Envision Emotion-Focused New Product Ideas
Authors: Teresa Alaniz, Stefano Biazzo
Series Title: Future of Business and Finance
DOI: https://doi.org/10.1007/978-3-031-49877-0
Publisher: Springer Cham
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024
Hardcover ISBN: 978-3-031-49876-3Published: 16 February 2024
Softcover ISBN: 978-3-031-49879-4Due: 18 March 2024
eBook ISBN: 978-3-031-49877-0Published: 15 February 2024
Series ISSN: 2662-2467
Series E-ISSN: 2662-2475
Edition Number: 1
Number of Pages: VI, 181
Number of Illustrations: 39 b/w illustrations, 96 illustrations in colour
Topics: Business and Management, general, Consumer Behavior, Marketing, Branding