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Computational and Strategic Business Modelling

IC-BIM 2021, Athens, Greece

  • Conference proceedings
  • © 2024

Overview

Editors:
  1. Damianos P. Sakas

    1. Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, Athens, Greece

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  2. Dimitrios K. Nasiopoulos

    1. Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, Athens, Greece

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    You can also search for this editor in PubMed   Google Scholar

  3. Yulia Taratuhina

    1. Business and Management, National Research University Higher School of Economics, Moscow, Russia

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    You can also search for this editor in PubMed   Google Scholar

  • Presents advanced methods in business intelligence models
  • Analyses a series of issues and tools for business intelligence
  • Features contributions from academics, researchers and practitioners across the globe

Part of the book series: Springer Proceedings in Business and Economics (SPBE)

Included in the following conference series:

Conference proceedings info: IC-BIM 2021.

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About this book

This book presents advanced methods in business intelligence models that are applicable in research areas of business and enterprise research such as business informatics, e-business, customer behavior and agricultural business. Featuring selected contributions presented at the 2021 International Conference on Business Intelligence and Modelling (IC-BIM) held in Athens, Greece, this book analyses a series of issues and tools for business intelligence in everyday business operations.

The International Conference on Business Intelligence and Modelling (IC-BIM) started in 2011 and is an international interdisciplinary conference focusing on the theoretical approach of the contemporary issues evolved in business intelligence and modelling and the integration of theory and practice.

Keywords

Table of contents (53 papers)

  1. Front Matter

    Pages i-xxii
    Download chapter PDF

  2. Part I

    1. Front Matter

      Pages 1-1
      Download chapter PDF

    2. Decentralized Payment Networks Digital Marketing Campaigns’ Evaluation Through Estimating Web Page Factors

      • Damianos P. Sakas, Nikolaos T. Giannakopoulos
      Pages 3-11

    3. Modeling Decentralized Payment Services’ Digital Marketing Performance Through Webpage Auditing Strategy

      • Damianos P. Sakas, Nikolaos T. Giannakopoulos
      Pages 13-21

    4. Airlines’ Low-Demand Risk Management Implications of COVID-19 Crisis-Induced Immobility Utilizing Big Data

      • Damianos P. Sakas, Ioannis Dimitrios G. Kamperos, Marina C. Terzi, Athanasios Kriemadis
      Pages 23-33

    5. Reputational Crisis Risk Management: The Immediate Effect of a Plane Crash on Airlines’ Digital Branding

      • Damianos P. Sakas, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Athanasios Kriemadis
      Pages 35-44

    6. Cruise Industry Crisis Risk Management and Recovery Strategies Utilizing Crowdsourcing Data

      • Damianos P. Sakas, Marina C. Terzi, Ioannis Dimitrios G. Kamperos, Athanasios Kriemadis
      Pages 45-55

    7. The COVID-19 Crisis Effect on Railways’ Digital Branding: Risk Management Applications Utilizing Big Data

      • Damianos P. Sakas, Ioannis Dimitrios G. Kamperos, Marina C. Terzi, Athanasios Kriemadis
      Pages 57-67

    8. The Role of Web Page Auditing in Centralized Payment Networks’ Digital Marketing Enhancement

      • Damianos P. Sakas, Nikolaos T. Giannakopoulos
      Pages 69-77

    9. Effects of Big Data and Web Analytics on the Optimization of Startups’ Branding and Market Share

      • Damianos P. Sakas, Dimitrios P. Reklitis, Panagiotis Trivellas
      Pages 79-85

    10. Competitive Differentiation in Airlines’ Mobile Applications with the Assistance of Eye-Tracking Research

      • Damianos P. Sakas, Dimitrios P. Reklitis, Panagiotis Trivellas
      Pages 87-94

    11. Digital Marketing Strategy for Competitive Advantage Acquisition Through Neuromarketing in the Logistics Sector

      • Damianos P. Sakas, Dimitrios P. Reklitis, Panagiotis Trivellas
      Pages 95-102

    12. Social Media Analytics for Customer Satisfaction Based on User Engagement and Interactions in the Tourism Industry

      • Damianos P. Sakas, Dimitrios P. Reklitis, Panagiotis Trivellas
      Pages 103-109

  3. Part II

    1. Front Matter

      Pages 111-111
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    2. Business Strategy to Increase Profit and Customer Base Using Eco-Advertising, Modeling and Optimization

      • Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas, Catherine Marinagi
      Pages 113-128

    3. Increasing the Use of Social Networks by Businesses and Their Crucial Role in the Creation of Online Stores, Modeling and Optimization

      • Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Catherine Marinagi
      Pages 129-143

    4. Social Networks and User Interaction as a Determinant of Business Viability, Modeling, and Optimization

      • Dimitrios M. Mastrakoulis, Dimitrios K. Nasiopoulos, Dimitrios A. Arvanitidis, Elli C. H. Zara, Panagiotis Trivellas, Catherine Marinagi
      Pages 145-160

    5. Energy Saving of an RPAS (Remotely Piloted Aircraft System) Using Solar Panels, Modeling, and Optimization

      • Dimitrios A. Arvanitidis, Dimitrios K. Nasiopoulos, Dimitrios M. Mastrakoulis, Panagiotis Reklitis
      Pages 161-174

    6. Energy Saving of a Drone Using a Hydrogen Cell Battery, Modeling, and Optimization

      • Dimitrios A. Arvanitidis, Dimitrios K. Nasiopoulos, Dimitrios M. Mastrakoulis, Panagiotis Reklitis
      Pages 175-193

    7. Energy Saving of a Drone in Order to Increase Flight Time and Distance Traveled, Modeling, and Optimization

      • Dimitrios A. Arvanitidis, Dimitrios K. Nasiopoulos, Dimitrios M. Mastrakoulis, Panagiotis Reklitis
      Pages 195-213
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Other volumes

  1. Computational and Strategic Business Modelling

Editors and Affiliations

  • Department of Agribusiness and Supply Chain Management, Agricultural University of Athens, Athens, Greece

    Damianos P. Sakas, Dimitrios K. Nasiopoulos

  • Business and Management, National Research University Higher School of Economics, Moscow, Russia

    Yulia Taratuhina

About the editors

Damianos P. Sakas is Associate Professor of the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Greece. His research interests are strategic negotiation, strategic marketing, business communication, business modelling and simulation, and computational methods.

Dimitrios K. Nasiopoulos is an Assistant Professor in the Department of Agribusiness and Supply Chain Management at the Agricultural University of Athens, Greece. His research interests include decision-making systems, business informatics, business modelling and simulation, dynamic simulation modelling, computational Methods, mathematical modelling and complex networks.

Yulia Taratuhina is an Associate Professor at National Research University Higher School of Economics, Moscow, Russian and a Senior Researcher at the Institute of Control Science of Russian Academy of Science, Moscow, Russia. Her research interest includes cross-cultural communication,cross-cultural didactics and smart educational systems. She has written more than 80 research papers and books.

Bibliographic Information

  • Book Title: Computational and Strategic Business Modelling

  • Book Subtitle: IC-BIM 2021, Athens, Greece

  • Editors: Damianos P. Sakas, Dimitrios K. Nasiopoulos, Yulia Taratuhina

  • Series Title: Springer Proceedings in Business and Economics

  • DOI: https://doi.org/10.1007/978-3-031-41371-1

  • Publisher: Springer Cham

  • eBook Packages: Business and Management, Business and Management (R0)

  • Copyright Information: The Editor(s) (if applicable) and The Author(s), under exclusive license to Springer Nature Switzerland AG 2024

  • Hardcover ISBN: 978-3-031-41370-4Published: 14 February 2024

  • Softcover ISBN: 978-3-031-41373-5Due: 16 March 2024

  • eBook ISBN: 978-3-031-41371-1Published: 13 February 2024

  • Series ISSN: 2198-7246

  • Series E-ISSN: 2198-7254

  • Edition Number: 1

  • Number of Pages: XXII, 663

  • Number of Illustrations: 11 b/w illustrations, 138 illustrations in colour

  • Topics: Business Process Management, Computer Science, general, Statistics, general

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