Abstract
Recent estimates suggest that spam now accounts for as much as 60 per cent of all global e-mail traffic, ranging from business advertisements to outright fraud. The EU and USA have recently introduced anti-spamming legislation — implementation of Directive 2002/58/EC in the EU and passing of the CAN-SPAM Act in the USA respectively. This paper looks at the difficulties inherent in legislating against spam and assesses how successful the recent legislation is likely to be at stop** the spammers. It also considers the effect the legislaton is likely to have on legitimate marketing companies.
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Nettleton, E. Legal update: Getting tough on spam?. J Database Mark Cust Strategy Manag 12, 357–361 (2005). https://doi.org/10.1057/palgrave.dbm.3240271
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DOI: https://doi.org/10.1057/palgrave.dbm.3240271