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A Study on the relationship between the cultural atmosphere of scenic spot name and tourist behavior intention in cultural tourism cities

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Abstract

In the pursuit of enhanced preservation of the remarkable geographic name culture and the fostering of a synergistic progression of culture and tourism, a novel empirical investigation was undertaken, informed by the Stimulus-Organism-Response (SOR) theory. This investigation involved the construction of a Structural Equation Model (SEM), examining elements such as Cultural Atmosphere, Tourist Perceived Value, and Tourist Behavioral Intention. The geographical focus of the empiric research was Baotu Spring, situated in **an, China. The study was conducted over the course of October 2021, and encompassed 415 participants, tourists hailing from various provinces across China. The response rate achieved was a robust 92.22%. Model analysis results indicated a path coefficient of 0.33 between Basic Atmosphere and Tourist Perceived Value, a coefficient of 0.36 between Core Atmosphere and Tourist Perceived Value, and a coefficient of 0.29 between Value-added Atmosphere and Tourist Perceived Value. A superior Cultural Atmosphere at the scenic location corresponded to more favorable evaluations of Tourist Perceived Value. Furthermore, a robust path coefficient of 0.83 was observed between Tourist Perceived Value and Tourist Behavior Intention, signifying that a higher Tourist Perceived Value was associated with more positive Tourist Behavior Intention. A crucial finding was that Tourist Perceived Value operated as a complete mediating factor between the Cultural Atmosphere of the scenic spot names and Tourist Behavior Intention.

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Data availability

The datasets used and/or analysed during the current study available from the corresponding author on reasonable request. Any individual who provides data is aware of this study and allows us to analyze and discuss the data.

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Funding

This manuscript was funded by the 2021 Shandong Social Science Planning Research Project “Research on the development path and strategy of cultural and tourism integrated urban space” (Grant No. 21DGLJ03).

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Authors and Affiliations

  1. School of Civil Engineering and Architecture, University of **an, No.336, West Road of Nan **nzhuang, **an, 250022, Shandong, China

    Yingchao Wang & Hu Chen

  2. School of Public Administration, Shandong Agricultural University, Tai’an, 271018, Shandong, China

    Hu Chen

  3. Department of Economics, Sejong University, Gwang**-Gu 05006, Seoul, South Korea

    Na Li

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  1. Yingchao Wang
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Correspondence to Hu Chen.

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All authors or units do not have any conflicts of interest. At the same time, any individual who provides data is aware of this study and allows us to analyze and discuss the data. All authors' institutions (University of **an, Shandong Agricultural University, Sejong University) have granted licenses for this study. Informed consent was obtained from all subjects and/or their legal guardian(s).

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Wang, Y., Chen, H. & Li, N. A Study on the relationship between the cultural atmosphere of scenic spot name and tourist behavior intention in cultural tourism cities. Curr Psychol 43, 20997–21008 (2024). https://doi.org/10.1007/s12144-024-05941-6

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