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Color aesthetics in cultural and creativive packaging designs

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Abstract

This study discussed the emotions associated with color schemes in packaging. Through four tea packaging design experiments, this study evaluated how participants responded emotionally to the shapes, patterns, and colors of color box packaging for tea products. In experiment 1, emotional response adjectives suitable for describing packaging designs were identified. In experiment 2, the most suitable shape design for tea packaging was identified. In experiment 3, a pattern fitness experiment was conducted to identify the most suitable pattern design for the packaging. Experiment 4 was conducted to assess the fitness of color schemes for the tea packaging with a dual-color design. The study results revealed the following: the useful–decorative scale was the most suitable for the experiments; the rectangular handheld box design was identified as the most suitable shape design in experiment 2; the traditional Chinese pattern was identified as the most suitable pattern design in experiment 3; and the most suitable color combination for the dual-color box packaging was royal blue and cyan. Although the subject matter of this study is color boxes for tea packaging, the study results may serve as a theoretical and practical reference for the color and shape designs for other types of color boxes in the future and provide directions for research.

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Sources such as research data (data) were completed through questionnaires, Google statistics tables, and SPSS statistical software statistics. If the journal accepts the article, you can get the raw data with the appropriate author.

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Funding

Supported by Fujian Province Science, Grant Number: FJ2022B112.

Sanming University, Research Foundation for Advanced Talent, Grant Number: 21YG02S.

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Authors and Affiliations

  1. Department of Industrial Design, Sanming University, Sanming, Fujian, China

    Lungwen Kuo & Ziwen Pan

  2. Department of Education, Tzu Chi Academy, Cupertino, CA, USA

    Tsuiyueh Chang

Authors
  1. Lungwen Kuo
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  2. Ziwen Pan
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  3. Tsuiyueh Chang
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Contributions

Although this study adopts design-based online teaching in the experiment, the experimental results provide theoretical and practical directions for online teaching selection. This study can provide a reference for educators and researchers.

Corresponding author

Correspondence to Ziwen Pan.

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The authors declare that they do not have any competing financial interests or any personal relationships that could seem to have influenced the work presented by this paper. All the authors declared that they have no conflict of interest in this work.

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Kuo, L., Pan, Z. & Chang, T. Color aesthetics in cultural and creativive packaging designs. Multimed Tools Appl 83, 35607–35628 (2024). https://doi.org/10.1007/s11042-023-17050-w

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