SpringerLink
Log in

Reaching new heights: investigating adoption factors sha** the moon landing of metaverse tourism

  • Original Research
  • Published:
Information Technology & Tourism Aims and scope Submit manuscript

Abstract

With the advancement of technology, the metaverse, as the future of the Internet, has gained popularity. As a result, numerous opportunities have been created, and the tourism industry is eager to take advantage of them. While it is critical to understand how the metaverse can influence tourism, tourists also need to be aware of its benefits. Therefore, this study is undertaken to empirically investigate the factors influencing the adoption of the metaverse due to its perceived benefits. To operationalise the constructs, qualitative methodology was performed. Subsequently, the source data were collected from 315 tourists, and the analysis was performed using quantitative methodology. The findings reveal that by virtually visiting hotels and other resources before making a reservation, the metaverse offers new sources of travel inspiration. The booking process is made more enjoyable and engaging by the metaverse. Metaverse-enabled enhanced travel inspiration and booking experiences lead to an increase in booking volume.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Log in via an institution

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Institutional subscriptions

Fig. 1

(Adapted from Behera et al. 2022b)

Fig. 2

(Adapted from Buhalis et al. 2023)

Fig. 3

(Adapted from Mikalef and Gupta 2021; Tussyadiah 2020; Bi et al. 2022; Gellerstedt and Arvemo 2019)

Fig. 4

(Adapted from Vaishnav and Ray, 2023; Boisjoly et al. 2020; Sahut and Lissillour 2023; Lynch et al. 2022; Ferrer-Rosell et al 2017; Strebinger and Treiblmaier 2022; Iyanna et al. 2022)

Similar content being viewed by others

References

  • Akour IA, Al-Maroof RS, Alfaisal R, Salloum SA (2022) A conceptual framework for determining metaverse adoption in higher institutions of gulf area: An empirical study using hybrid SEM-ANN approach. Comput Educ: Artificial Intelligence, 3(100052)

  • Albayatia H, Alistarbadi N, Rho JJ (2023) Assessing engagement decisions in NFT Metaverse based on the Theory of Planned Behavior (TPB). Telemat Inf Rep 100045

  • Ali Q, Parveen S, Yaacob H, Rani AN, Zaini Z (2022) Environmental beliefs and the adoption of circular economy among bank managers: Do gender, age and knowledge act as the moderators?. J Clean Prod, 361(132276)

  • Angst C, Agarwal R, Gao GG, Khuntia J, McCullough JS (2014) Information technology and voluntary quality disclosure by hospitals. Decis Support Syst 57:367–375

    Article  Google Scholar 

  • Arpaci I, Karatas K, Kusci I, Al-Emran M (2022) Understanding the social sustainability of the Metaverse by integrating UTAUT2 and big five personality traits: A hybrid SEM-ANN approach. Technol in Soc 71(102120)

  • Attanasio A, Maravalle M, Muccini H, Rossi F, Scatena G, Tarquini F (2022) Visitors flow management at Uffizi Gallery in Florence, Italy. Inf Technol Tourism 24(3):409–434

    Article  Google Scholar 

  • Bag S, Gupta S, Kumar S, Sivarajah U (2021) Role of technological dimensions of green supply chain management practices on firm performance. J Enterp Inf Manag 34(1):1–27

    Article  Google Scholar 

  • Balasubramanian S, Sethi JS, Ajayan S, Paris CM (2022) An enabling framework for blockchain in tourism. Inf Technol Tourism 24(2):165–179

    Article  Google Scholar 

  • Barreda-Ángeles M, Hartmann T (2022) Psychological benefits of using social virtual reality platforms during the covid-19 pandemic: The role of social and spatial presence. Comput Hum Behav 127(107047)

  • Baxter P, Jack S (2008) Qualitative case study methodology: Study design and implementation for novice researchers. Qual Rep 13(4):544–559

    Google Scholar 

  • Bec A, Moyle B, Schaffer V, Timms K (2021) Virtual reality and mixed reality for second chance tourism. Tourism Manage 83(104256)

  • Behera RK, Bala PK (2023) Unethical use of information access and analytics in B2B service organisations: The dark side of behavioural loyalty. Ind Mark Manag 109:14–31

    Article  Google Scholar 

  • Behera RK, Bala PK, Panigrahi PK, Rana NP (2022a) Hospitality and COVID-19: a willingness to choose e-consultation owing to unemployment and home isolation. Benchmarking: An Intern J. https://doi.org/10.1108/BIJ-01-2022-0025

    Article  Google Scholar 

  • Behera RK, Bala PK, Rana NP, Kizgin H (2022b) A techno-business platform to improve customer experience following the brand crisis recovery: A B2B perspective. Inf Syst Frontiers 1–25

  • Behera RK, Bala PK, Tata SV, Rana NP (2023) Retail atmospherics effect on store performance and personalised shopper behaviour: a cognitive computing approach. Intern J Emerg Mark 18(8):1948–1977

    Article  Google Scholar 

  • Behera RK, Gunasekaran A, Gupta S, Kamboj S, Bala PK (2020) Personalized digital marketing recommender engine. J Retail Consu Serv 53(101799)

  • Bi JW, Han TY, Yao Y, Li H (2022) Ranking hotels through multi-dimensional hotel information: a method considering travelers’ preferences and expectations. Inf Technol Tourism 24(1):127–155

    Article  Google Scholar 

  • Boisjoly G, Lachapelle U, El-Geneidy A (2020) Bicycle network performance: Assessing the directness of bicycle facilities through connectivity measures, a Montreal, Canada case study. Int J Sustain Transp 14(8):620–634

    Article  Google Scholar 

  • Brous P, Janssen M, Herder P (2020) The dual effects of the Internet of Things (IoT): A systematic review of the benefits and risks of IoT adoption by organizations. Int J Inf Manage 51(101952)

  • Buhalis D, Leung D, Lin M (2023) Metaverse as a disruptive technology revolutionising tourism management and marketing. Tourism Manage 97(104724)

  • Buhalis D, Lin MS, Leung D (2022) Metaverse as a driver for customer experience and value co-creation: implications for hospitality and tourism management and marketing. Int J Contemporary Hospitality Manage 35(2):701–716

    Article  Google Scholar 

  • Cai R, Leung XY, Chi CG, Q (2022) Ghost kitchens on the rise: Effects of knowledge and perceived benefit-risk on customers’ behavioral intentions. Int J Hospitality Manage 101(103110)

  • Chandra P, Kumar J (2021) Strategies for develo** sustainable tourism business in the Indian Himalayan Region: Insights from Uttarakhand, the Northern Himalayan State of India. J Destination Mark Manage 19(100546)

  • Chang J, Choi B, Lee H (2004) An organizational memory for facilitating knowledge: an application to e-business architecture. Expert Syst Appl 26(2):203–215

    Article  Google Scholar 

  • Cheng VTP, Lok P (2015) Strategic decision-making criteria and process of top management on technology adoption in the travel agency industry. Inf Technol Tourism 15:189–208

    Article  Google Scholar 

  • Chirakranont R, Sakdiyakorn M (2022) Conceptualizing meaningful tourism experiences: Case study of a small craft beer brewery in Thailand. J Destination Mark Manage 23(100691)

  • Coulson M, Oskis A, Spencer R, Gould RL (2020) Tourism, migration, and the exodus to virtual worlds: Place attachment in massively multiplayer online gamers. Psychol Pop Media 9(4):525

    Article  Google Scholar 

  • Daněk J, Blättler L, Leventon J, Vačkářová D (2023) Beyond nature conservation? Perceived benefits and role of the ecosystem services framework in protected landscape areas in the Czech Republic. Ecosyst Serv 59(101504)

  • Del Vecchio P, Secundo G, Garzoni A (2023) Phygital technologies and environments for breakthrough innovation in customers' and citizens' journey. A critical literature review and future agenda. Technol Forecast Soc Change 189(122342)

  • Diekmann A, Vincent M, Bauthier I (2020) The holiday practices of seniors and their implications for social tourism: a Wallonian perspective. Ann Tour Res 85:103096. https://doi.org/10.1016/j.annals.2020.103096

  • Dincelli E, Yayla A (2022) Immersive virtual reality in the age of the Metaverse: A hybrid-narrative review based on the technology affordance perspective. J Strategic Inf Syst 31(2):101717

    Article  Google Scholar 

  • Du Z (2020) Energy analysis of Internet of things data mining algorithm for smart green communication networks. Comput Commun 152:223–231

    Article  Google Scholar 

  • Dwivedi YK, Hughes L, Baabdullah AM, Ribeiro-Navarrete S, Giannakis M, Al-Debei MM, …, Wamba SF (2022) Metaverse beyond the hype: Multidisciplinary perspectives on emerging challenges, opportunities, and agenda for research, practice and policy. Int J Inf Manage 66(102542)

  • Dyer WG Jr, Wilkins AL (1991) Better stories, not better constructs, to generate better theory: A rejoinder to Eisenhardt. Acad Manag Rev 16(3):613–619

    Article  Google Scholar 

  • Ferrer-Rosell B, Coenders G, Marine-Roig E (2017) Is planning through the Internet (un) related to trip satisfaction? Inf Technol Tourism 17(2):229–244

    Article  Google Scholar 

  • Garg P, Gupta B, Chauhan AK, Sivarajah U, Gupta S, Modgil S (2021) Measuring the perceived benefits of implementing blockchain technology in the banking sector. Technol Forecast Soc Change 163(120407)

  • Ge J, Gretzel U (2018) Impact of humour on firm-initiated social media conversations. Inf Technol Tourism 18(1–4):61–83

    Article  Google Scholar 

  • Gellerstedt M, Arvemo T (2019) The impact of word of mouth when booking a hotel: could a good friend’s opinion outweigh the online majority? Inf Technol Tourism 21(3):289–311

    Article  Google Scholar 

  • Gil-Cordero E, Maldonado-López B, Ledesma-Chaves P, García-Guzmán A (2023) Do small-and medium-sized companies intend to use the Metaverse as part of their strategy? A behavioral intention analysis. Int J Entrep Behav Res. https://doi.org/10.1108/IJEBR-09-2022-0816

    Article  Google Scholar 

  • Golf-Papez M, Heller J, Hilken T, Chylinski M, de Ruyter K, Keeling DI, Mahr D (2022) Embracing falsity through the metaverse: The case of synthetic customer experiences. Bus Horiz 65(6):739–749

    Article  Google Scholar 

  • Groth A, Haslwanter D (2016) Efficiency, effectiveness, and satisfaction of responsive mobile tourism websites: a mobile usability study. Inf Technol Tourism 16(2):201–228

    Article  Google Scholar 

  • Gursoy D, Malodia S, Dhir A (2022) The metaverse in the hospitality and tourism industry: An overview of current trends and future research directions. J Hospitality Mark Manage 31(5):527–534

    Article  Google Scholar 

  • Haeuplik-Meusburger S, Bannova O (2023) Reflections on early lunar base design–From sketch to the first moon landing. Acta Astronaut 202:729–741

    Article  Google Scholar 

  • Hair JF, Risher JJ, Sarstedt M, Ringle CM (2019) When to use and how to report the results of PLS-SEM. Eur Bus Rev 31(1):2–24

    Article  Google Scholar 

  • Han H, Hwang J (2013) Multi-dimensions of the perceived benefits in a medical hotel and their roles in international travelers’ decision-making process. Int J of Hospitality Manage 35:100–108

    Article  Google Scholar 

  • Harish AR, Liu XL, Li M, Zhong RY, Huang GQ (2023) Blockchain-enabled digital assets tokenization for cyber-physical traceability in E-commerce logistics financing. Comput Ind 150(103956)

  • Harman HH, Harman HH (1976) Modern Factor Analysis. University of Chicago press

  • Hooper D, Coughlan J, Mullen MR (2008) Structural equation modelling: guidelines for determining model fit. Electr J Bus Res Method 6(1):53–60

  • Hsieh PJ, Lai HM (2020) Exploring people's intentions to use the health passbook in self-management: An extension of the technology acceptance and health behavior theoretical perspectives in health literacy. Technol Forecast Soc Change 161(120328)

  • Huang Y, Li YJ, Cai Z (2023) Security and privacy in metaverse: A comprehensive survey. Big Data Min Anal 6(2):234–247

    Article  Google Scholar 

  • Huynh-The T, Gadekallu TR, Wang W, Yenduri G, Ranaweera P, Pham QV, da Costa DV, Liyanage M (2023a) Blockchain for the metaverse: A Review. Future Gener Comput Syst 143:401–419

    Article  Google Scholar 

  • Huynh-The T, Pham QV, Pham XQ, Nguyen TT, Han Z, Kim DS (2023b) Artificial intelligence for the metaverse: A survey. Eng Appl Artificial Intelligence 117(105581)

  • Hwang GJ, Chien SY (2022) Definition, roles, and potential research issues of the metaverse in education: An artificial intelligence perspective. Comput Educ: Artificial Intelligence 3(100082)

  • Hwang Y (2023) When makers meet the metaverse: Effects of creating NFT metaverse exhibition in maker education. Comput Educ 194(104693)

  • Iyanna S, Kaur P, Ractham P, Talwar S, Islam AN (2022) Digital transformation of healthcare sector. What is impeding adoption and continued usage of technology-driven innovations by end-users? J Bus Res 153:150–161

    Article  Google Scholar 

  • Jaung W (2022) Digital forest recreation in the metaverse: Opportunities and challenges. Technol Forecast Soc Change 185(122090)

  • Kautish P, Purohit S, Filieri R, Dwivedi YK (2023) Examining the role of consumer motivations to use voice assistants for fashion shop**: The mediating role of awe experience and eWOM. Technol Forecast Soc Change 190(122407)

  • Kline RB (2015) Principles and practice of structural equation modeling, 4th edn. Guilford Publications, New York

  • Ko SY, Chung HK, Kim JI, Shin Y (2021) A study on the typology and advancement of cultural leisure-based metaverse. KIPS Trans Softw Data Eng 10(8):331–338

    Google Scholar 

  • Kraus S, Kumar S, Lim WM, Kaur J, Sharma A, Schiavone F (2023) From moon landing to metaverse: Tracing the evolution of Technological Forecasting and Social Change. Technol Forecast Soc Change 189(122381)

  • Kye B, Han N, Kim E, Park Y, Jo S (2021) Educational applications of metaverse: possibilities and limitations. J Educ Eval Health Prof 18(1149230)

  • Lama S, Pradhan S, Shrestha A (2020) Exploration and implication of factors affecting e-tourism adoption in develo** countries: a case of Nepal. Inf Technol Tourism 22:5–32

    Article  Google Scholar 

  • Lee BK (2021) The metaverse world and our future. Rev Korea Contents Association 19(1):13–17

    Google Scholar 

  • Lee CH, Cranage DA (2011) Personalisation–privacy paradox: The effects of personalisation and privacy assurance on customer responses to travel Web sites. Tourism Manage 32(5):987–994

    Article  Google Scholar 

  • Lee CK, Kim JS, Kim JS (2018) Impact of a gaming company's CSR on residents’ perceived benefits, quality of life, and support. Tourism Manage 64:281–290

    Article  Google Scholar 

  • Lee UK (2022) Tourism using virtual reality: Media richness and information system successes. Sustainability 14(7):3975

    Article  Google Scholar 

  • Lezoche M, Yahia E, Aubry A, Panetto H, Zdravković M (2012) Conceptualising and structuring semantics in cooperative enterprise information systems models. Comput Ind 63(8):775–787

    Article  Google Scholar 

  • Li C, Wang L, Yang H (2023) The optimal asset trading settlement based on Proof-of-Stake blockchains. Decis Support Syst 166(113909)

  • Li Z, Barenji AV, Huang GQ (2018) Toward a blockchain cloud manufacturing system as a peer to peer distributed network platform. Robot Computer-integr Manuf 54:133–144

    Article  Google Scholar 

  • Liu NTY, Wu CL (2023) Assessing the effect of flight information presentation styles on the usability of airline web booking interface. J Air Transport Manage 106(102323)

  • Lo WH, Cheng KLB (2020) Does virtual reality attract visitors? The mediating effect of presence on consumer response in virtual reality tourism advertising. Inf Technol Tourism 22(4):537–562

    Article  Google Scholar 

  • Lu Y, Yang D, Yang Y, Bai C (2022) MIoT integrates health, MM benefits humans: Funding conference for International Association and Alliance of Metaverse in Medicine successfully held. Clin eHealth 5:7–18

    Article  Google Scholar 

  • Luz AC, Buijs M, Aleixo C, Metelo I, Grilo F, Branquinho C, Santos-Reis M, Pinho P (2019) Should I stay or should I go? Modelling the fluxes of urban residents to visit green spaces. Urban Forestry Urban Greening 40:195–203

    Article  Google Scholar 

  • Lynch HF, Eriksen W, Clapp JT (2022) We measure what we can measure: Struggles in defining and evaluating institutional review board quality. Soc Sci Med 292(114614)

  • Marsh HW, Wen Z, Hau KT (2004) Structural equation models of latent interactions: evaluation of alternative estimation strategies and indicator construction. Psychol Method 9(3):275

    Article  Google Scholar 

  • Mikalef P, Gupta M (2021) Artificial intelligence capability: Conceptualization, measurement calibration, and empirical study on its impact on organizational creativity and firm performance. Inf Manage 58(3):103434

    Article  Google Scholar 

  • Molina-Collado A, Gómez-Rico M, Sigala M, Molina MV, Aranda E, Salinero Y (2022) Map** tourism and hospitality research on information and communication technology: a bibliometric and scientific approach. Inf Technol Tourism 24(2):299–340

    Article  Google Scholar 

  • Mourtzis D, Panopoulos N, Angelopoulos J, Wang B, Wang L (2022) Human centric platforms for personalized value creation in metaverse. J Manuf Syst 65:653–659

    Article  Google Scholar 

  • Nathan RJ, Victor V, Tan M, Fekete-Farkas M (2020) Tourists’ use of Airbnb app for visiting a historical city. Inf Technol Tourism 22(2):217–242

    Article  Google Scholar 

  • Oneţiu AN, Predonu AM (2013) Economic and social efficiency of tourism. Procedia-Social Behav Sci 92:648–651

    Article  Google Scholar 

  • Pachucki C, Grohs R, Scholl-Grissemann U (2022) Is nothing like before? COVID-19–evoked changes to tourism destination social media communication. J Destination Marketing Manage 23(100692)

  • Pamucar D, Deveci M, Gokasar I, Tavana M, Köppen M (2022) A metaverse assessment model for sustainable transportation using ordinal priority approach and Aczel-Alsina norms. Technol Forecast Soc Change 182(121778)

  • Papadimitriou F (2009) A nexus of Cyber-Geography and Cyber-Psychology: Topos/Notopia and identity in hacking. Comput Hum Behav 25(6):1331–1334

    Article  Google Scholar 

  • Phaosathianphan N, Leelasantitham A (2020) A plenary free individual traveler life cycle for assessment of adoption intelligent travel assistant. Heliyon 6(7):e04428

    Article  Google Scholar 

  • Pratisto EH, Thompson N, Potdar V (2022) Immersive technologies for tourism: a systematic review. Inf Technol Tourism 24(2):181–219

    Article  Google Scholar 

  • Qamar S, Anwar Z, Afzal M (2023) A systematic threat analysis and defense strategies for the metaverse and extended reality systems. Comput Secur 103127

  • Rao A, Saksena S (2021) Wildlife tourism and local communities: Evidence from India. Ann Tour Res Empir Insights 2(1):100016

    Article  Google Scholar 

  • Richter S, Richter A (2023) What is novel about the Metaverse?. Int J Inf Manag 73(102684)

  • Romero D, Vernadat F (2016) Enterprise information systems state of the art: Past, present and future trends. Comput Ind 79:3–13

    Article  Google Scholar 

  • Saheb T, Amini B, Alamdari FK (2021) Quantitative analysis of the development of digital marketing field: Bibliometric analysis and network map**. Int J of Inf Manage Data Insights 1(2):100018

    Google Scholar 

  • Sahut JM, Lissillour R (2023) The adoption of remote work platforms after the Covid-19 lockdown: New approach, new evidence. J Bus Res 154(113345)

  • Sattayathamrongthian M, Vanpetch Y (2022) Business’s Transportation Management System Technology Adoption in Nakhon Pathom, Thailand. Transp Res Procedia 63:2449–2457

    Article  Google Scholar 

  • Shang Y, Li FS, Ma J (2022) Tourist gaze upon a slum tourism destination: A case study of Dharavi, India. J Hospitality and Tourism Manage 52:478–486

    Article  Google Scholar 

  • Shin D (2022) The actualization of meta affordances: Conceptualizing affordance actualization in the metaverse games. Comput Hum Behav 133(107292)

  • Siggelkow N (2007) Persuasion with case studies. Acad Manag J 50(1):20–24

    Article  Google Scholar 

  • Singh AL, Jamal S, Ahmad WS (2021) Impact assessment of lockdown amid COVID-19 pandemic on tourism industry of Kashmir Valley, India. Res Globalization 3(100053)

  • Song J, Zhang P, Qu Q, Bai Y, Gu Y, Yu G (2023) Why blockchain needs graph: a survey on studies, scenarios, and solutions. J Parallel Distrib Comput 104730

  • Song M, **ng X, Duan Y, Cohen J, Mou J (2022) Will artificial intelligence replace human customer service? The impact of communication quality and privacy risks on adoption intention. J Retail Consum Serv 66(102900)

  • Strebinger A, Treiblmaier H (2022) Profiling early adopters of blockchain-based hotel booking applications: demographic, psychographic, and service-related factors. Inf Technol Tourism 24(1):1–30

    Article  Google Scholar 

  • Sun X, Jiao Y, Tian P (2011) Marketing research and revenue optimization for the cruise industry: A concise review. Int J of Hospitality Manage 30(3):746–755

    Article  Google Scholar 

  • Tanti A, Buhalis D (2017) The influences and consequences of being digitally connected and/or disconnected to travellers. Inf Technol Tourism 17:121–141

    Article  Google Scholar 

  • Tao M, Nawaz MZ, Nawaz S, Butt AH, Ahmad H (2018) Users’ acceptance of innovative mobile hotel booking trends: UK vs. PRC. Inf Technol Tourism 20:9–36

    Article  Google Scholar 

  • Tsang YP, Yang TT, Chen ZS, Wu CH, Tan KH (2022) How is Extended Reality Bridging Human and Cyber-Physical Systems in the IoT-Empowered Logistics and Supply Chain Management? Internet Things 100623

  • Tussyadiah I (2020) A review of research into automation in tourism: Launching the Annals of Tourism Research Curated Collection on Artificial Intelligence and Robotics in Tourism. Ann Tourism Res 81(102883)

  • Tussyadiah IP, Zach FJ, Wang J (2020) Do travelers trust intelligent service robots?. Ann Tourism Res 81(102886)

  • Tussyadiah I, Tuomi A, Ling E, Miller G, Lee G (2022) Drivers of organizational adoption of automation. Ann Tourism Res 93(103308)

  • Ullah I, Rukh G, Zhou J, Khan FU, Ahmed Z (2019) Modeling customer satisfaction in online hotel booking. J Retail Consum Serv 48:100–104

    Article  Google Scholar 

  • Vaishnav B, Ray S (2023) A thematic exploration of the evolution of research in multichannel marketing. J Bus Res 157(113564)

  • Viglia G, De Canio F, Stoppani A, Invernizzi AC, Cerutti S (2021) Adopting revenue management strategies and data sharing to cope with crises. J Bus Res 137:336–344

    Article  Google Scholar 

  • Wan X, Zhang G, Yuan Y, Chai S (2023) How to drive the participation willingness of supply chain members in metaverse technology adoption?. Appl Soft Comput 145(110611)

  • Wei D (2022) Gemiverse: The blockchain-based professional certification and tourism platform with its own ecosystem in the metaverse. Int J Geoheritage Parks 10(2):322–336

    Article  Google Scholar 

  • Wei Z, Zhang J, Huang X, Qiu H (2023) Can gamification improve the virtual reality tourism experience? Analyzing the mediating role of tourism fatigue. Tourism Manage 96(104715)

  • Werthner H (2022) A digital humanism view on e-tourism. Inf Technol Tourism 24(3):347–360

    Article  Google Scholar 

  • Wu X, Goepp V, Siadat A, Vernadat F (2021) A method for supporting the transformation of an existing production system with its integrated Enterprise Information Systems (EISs) into a Cyber Physical Production System (CPPS). Comput Indust 131(103483)

  • Wut TM, Xu JB, Wong SM (2021) Crisis management research (1985–2020) in the hospitality and tourism industry: A review and research agenda. Tourism Manage 85(104307)

  • Yao Y, Liu X, Ren L, Sun P (2023) The role of city honor designations in influencing tourism performance: Evidence from the National Civilized City program in China. J Hospitality Tourism Manage 54:437–446

    Article  Google Scholar 

  • Yin RK (2009) Case study research: design and methods, vol 5. Sage

  • Yoshikuni AC, Dwivedi R (2023) The role of enterprise information systems strategies enabled strategy-making on organizational innovativeness: a resource orchestration perspective. J Enterp Inf Manag 36(1):172–196

    Article  Google Scholar 

  • Yu G, Wang Y, Hu M, Shi L, Mao Z, Sugumaran V (2021) RIOMS: An intelligent system for operation and maintenance of urban roads using spatio-temporal data in smart cities. Future Gener Comput Syst 115:583–609

    Article  Google Scholar 

  • Zahoor N, Zopiatis A, Adomako S, Lamprinakos G (2023) The micro-foundations of digitally transforming SMEs: How digital literacy and technology interact with managerial attributes. J Bus Res 159(113755)

  • Zheng G, Yuan L (2023) A review of QoE research progress in metaverse. Displays 102389

  • Zhuo C, Chen J (2023) Can digital transformation overcome the enterprise innovation dilemma: Effect, mechanism and effective boundary. Technolog Forecast Soc Change 190(122378)

Download references

Author information

Authors and Affiliations

  1. School of Computer Engineering, Kalinga Institute of Industrial Technology (KIIT) Deemed to be University, KIIT Road, Patia, Bhubaneswar, Odisha, 751024, India

    Rajat Kumar Behera

  2. Area of Information Systems & Business Analytics, Indian Institute of Management Ranchi, Prabandhan Nagar, Nayasarai Road, Ranchi, Jharkhand, 835303, India

    Pradip Kumar Bala

  3. College of Business and Economics, Qatar University, PO Box 2713, Doha, Qatar

    Nripendra P. Rana

Authors
  1. Rajat Kumar Behera
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Pradip Kumar Bala
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Nripendra P. Rana
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Rajat Kumar Behera.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Behera, R.K., Bala, P.K. & Rana, N.P. Reaching new heights: investigating adoption factors sha** the moon landing of metaverse tourism. Inf Technol Tourism 26, 219–253 (2024). https://doi.org/10.1007/s40558-023-00274-9

Download citation

  • Received:

  • Revised:

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s40558-023-00274-9

Keywords

Search

Navigation