Log in

Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis

  • Published:
Agriculture and Human Values Aims and scope Submit manuscript

Abstract

The aim of this article is to show the relevance of the sociology of market agencements (an offshoot of actor–network theory) for studying the creation of alternative agri-food networks. The authors start with their finding that most research into alternative agri-food networks takes a strictly informative, cursory look at the conditions under which these networks are gradually created. They then explain how the sociology of market agencements analyzes the construction of innovative markets and how it can be used in agri-food studies. The relevance of this theoretical frame is shown based on an experiment aimed at creating a local trade scheme between manure from livestock farms and alfalfa grown by grain farmers. By using the concepts of the sociology of market agencements, the authors reveal the operations that are required to create an alternative agri-food network and underscore the difficulties that attend each one of these operations. This enables them to see the phenomena of lock-ins and sociotechnical transition in a new light.

This is a preview of subscription content, log in via an institution to check access.

Access this article

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Price excludes VAT (USA)
Tax calculation will be finalised during checkout.

Instant access to the full article PDF.

Fig. 1

Similar content being viewed by others

Abbreviations

ANT:

Actor-Network Theory

FNAB:

Fédération Nationale de l’Agriculture Biologique (French National Federation of Organic Agriculture)

GAB:

Groupement d’Agriculture Biologique (Organic Agriculture Group)

INRA:

Institut National de la Recherche Agronomique (French National Institute of Agricultural Research

References

  • Akrich, M., M. Callon, and B. Latour. 2002. The key to success in innovation part II: The art of choosing good spokespersons. International Journal of Innovation Management 6 (2): 207–225.

    Google Scholar 

  • Allen, P., and J. Guthman. 2006. From “old school” to “farm-to-school”: Neoliberalization from the ground up. Agriculture and Human Values 23 (4): 401–415.

    Google Scholar 

  • Asai, M., M. Moraine, J. Ryschawy, J. de Wit, A.K. Hoshide, and G. Martin. 2018. Critical factors for crop-livestock integration beyond the farm level: A cross-analysis of worldwide case studies. Land Use Policy 73: 184–194.

    Google Scholar 

  • Best, H. 2008. Organic agriculture and the conventionalization hypothesis: A case study from West Germany. Agriculture and Human Values 25 (1): 95–106.

    Google Scholar 

  • Bui, S., A. Cardona, C. Lamine, and M. Cerf. 2016. Sustainability transitions: Insights on processes of niche-regime interaction and regime reconfiguration in agri-food systems. Journal of Rural Studies 48: 92–103.

    Google Scholar 

  • Buller, H., and E. Roe. 2014. Modifying and commodifying farm animal welfare: The economisation of layer chickens. Journal of Rural Studies 33 (1): 141–149.

    Google Scholar 

  • Busch, L., and A. Juska. 1997. Beyond political economy: Actor networks and the globalization of agriculture. Review of International Political Economy 4 (4): 688–708.

    Google Scholar 

  • Çalişkan, K., and M. Callon. 2010. Economization, Part 2: A research programme for the study of markets. Economy and Society 39 (1): 1–32.

    Google Scholar 

  • Callon, M. 1986. Some elements of a sociology of translation. Domestication of the Scallops and the Fishermen of St. Brieuc Bay. In Power, action and belief. A new sociology of knowledge?, ed. J. Law, 196–223. London: Routledge.

    Google Scholar 

  • Callon, M. 1987. Society in the making: the study of technology as a tool for sociological analysis. In The social construction of technological systems: New directions in the sociology and history of technology, ed. W.E. Bijker, T.P. Hughes, and T. Pinch, 83–103. Cambridge MA: The MIT Press.

    Google Scholar 

  • Callon, M. 1998. Introduction: The embeddedness of economic markets in economics. The Sociological Review 46 (S1): 1–57.

    Google Scholar 

  • Callon, M. 2009. Civilizing markets: Carbon trading between in vitro and in vivo experiments. Accounting, Organizations and Society 34 (3–4): 535–548.

    Google Scholar 

  • Callon, M. 2017. L'emprise des marchés. Comprendre leur fonctionnement pour pouvoir les changer. Paris: La découverte.

    Google Scholar 

  • Callon, M., C. Méadel, and V. Rabeharisoa. 2002. The economy of qualities. Economy and Society 31 (2): 194–217.

    Google Scholar 

  • Chatellier, V., and C. Gaigné. 2012. Les logiques économiques de la spécialisation productive du territoire agricole français. Innovations Agronomiques 22: 185–203.

    Google Scholar 

  • Clark, J.K., and S.M. Inwood. 2016. Scaling-up regional fruit and vegetable distribution: Potential for adaptive change in the food system. Agriculture and Human Values 33 (3): 503–519.

    Google Scholar 

  • Cochoy, F. 2008. Calculation, qualculation, calqulation: Shop** cart arithmetic, equipped cognition and the clustered consumer. Marketing Theory 8 (1): 15–44.

    Google Scholar 

  • Cochoy, F., J. Deville, and L. McFall (eds.). 2015. Markets and the arts of attachment. London: Routledge.

    Google Scholar 

  • Cochoy, F., and S. Dubuisson-Quellier. 2000. Les professionnels du marché: Vers une sociologie du travail marchand. Sociologie du Travail 42 (3): 359–368.

    Google Scholar 

  • Cochoy, F., P. Trompette, and L. Araujo. 2016. From market agencements to market agencing: An introduction. Consumption Markets & Culture 19 (1): 3–16.

    Google Scholar 

  • de Raymond, A.B., L. Bonnaud, and M. Plessz. 2013. Les fruits et légumes dans tous leurs états. La variabilité, la périssabilité et la saisonnalité au coeur des pratiques sociales. Revue d'études en agriculture et environnement 94 (1): 3–12.

    Google Scholar 

  • Doganova, L., and P. Karnøe. 2015. Building markets for clean technologies: Controversies, environmental concerns and economic worth. Industrial Marketing Management 44 (1): 22–31.

    Google Scholar 

  • Dubuisson-Quellier, S. 2013. A market mediation strategy: How social movements seek to change firms’ practices by promoting new principles of product valuation. Organization Studies 34 (5–6): 683–703.

    Google Scholar 

  • DuPuis, E.M., and S. Gillon. 2009. Alternative modes of governance: Organic as civic engagement. Agriculture and Human Values 26 (1–2): 43–56.

    Google Scholar 

  • Dwiartama, A., and C. Rosin. 2014. Exploring agency beyond humans: The compatibility of Actor-Network Theory (ANT) and resilience thinking. Ecology and Society 19 (3): 28.

    Google Scholar 

  • Fouilleux, E., and A. Loconto. 2017. Voluntary standards, certification, and accreditation in the global organic agriculture field: A tripartite model of techno-politics. Agriculture and Human Values 34 (1): 1–14.

    Google Scholar 

  • Geels, F.W. 2004. From sectoral systems of innovation to socio-technical systems: Insights about dynamics and change from sociology and institutional theory. Research Policy 33 (6): 897–920.

    Google Scholar 

  • Geels, F.W. 2011. The multi-level perspective on sustainability transitions: Responses to seven criticisms. Environmental Innovation and Societal Transitions 1 (1): 24–40.

    Google Scholar 

  • Geiger, S., and N. Gross. 2018. Market failures and market framings: Can a market be transformed from the inside? Organization Studies 39 (10): 1357–1376.

    Google Scholar 

  • Geiger, S., D. Harrison, H. Kjellberg, and A. Mallard (eds.). 2014. Concerned markets. Economic ordering for multiple values. Cheltenham: Edward Elgar.

    Google Scholar 

  • Goodman, D. 1999. Agro-food studies in the ‘age of ecology’: Nature, corporeality, bio-politics. Sociologia Ruralis 39 (1): 17–38.

    Google Scholar 

  • Goodman, D., M. DuPuis, and M. Goodman. 2012. Alternative food networks. Knowledge, practice and politics. London: Routledge.

    Google Scholar 

  • Guthman, J. 2004. Agrarian dreams: The paradox of organic farming in California. Berkeley: University of California Press.

    Google Scholar 

  • Hall, A., and V. Mogyorody. 2001. Organic farmers in Ontario: An examination of the conventionalization argument. Sociologia Ruralis 41 (4): 322–399.

    Google Scholar 

  • Hébert, K. 2014. The matter of market devices: Economic transformation in a southwest Alaskan salmon fishery. Geoforum 53: 21–30.

    Google Scholar 

  • Henry, M. 2017. Meat, metrics and market devices: Commensuration infrastructures and the assemblage of ‘the schedule’ in New Zealand's red meat sector. Journal of Rural Studies 52: 100–109.

    Google Scholar 

  • Henry, M., and R. Prince. 2018. Agriculturalizing finance? Data assemblages and derivatives markets in small-town New Zealand. Environment and Planning A: Economy and Space 50 (5): 989–1007.

    Google Scholar 

  • Hinrichs, C.C. 2003. The practice and politics of food system localization. Journal of Rural Studies 19 (1): 33–45.

    Google Scholar 

  • Ilbery, B., and D. Maye. 2005. Alternative (shorter) food supply chains and specialist livestock products in the Scottish–English borders. Environment and Planning A 37 (5): 823–844.

    Google Scholar 

  • Jaffee, D., and P.H. Howard. 2010. Corporate cooptation of organic and fair trade standards. Agriculture and Human Values 27 (4): 387–399.

    Google Scholar 

  • Karpik, L. 1996. Dispositifs de confiance et engagements crédibles. Sociologie du Travail 38 (4): 527–550.

    Google Scholar 

  • Karpik, L. 2000. Le Guide rouge Michelin. Sociologie du Travail 42 (3): 369–389.

    Google Scholar 

  • Kjellberg, H., F. Azimont, and E. Reid. 2015. Market innovation processes: Balancing stability and change. Industrial Marketing Management 44 (1): 4–12.

    Google Scholar 

  • Kjellberg, H., and C.-F. Helgesson. 2007. The mode of exchange and sha** of markets: Distributor influence in the Swedish post-war food industry. Industrial Marketing Management 36 (7): 861–878.

    Google Scholar 

  • Klein, K. 2015. Values-based food procurement in hospitals: The role of health care group purchasing organizations. Agriculture and Human Values 32 (4): 635–648.

    Google Scholar 

  • Kloppenburg Jr., J., J. Hendrickson, and G.W. Stevenson. 1996. Coming in to the foodshed. Agriculture and Human Values 13 (3): 33–42.

    Google Scholar 

  • Kneafsey, M., L. Holloway, L. Venn, E. Dowler, R. Cox, and H. Tuomainen. 2008. Reconnecting consumers, producers and food: Exploring alternatives. Oxford: Berg Publishers.

    Google Scholar 

  • Kristensen, D.K., and C. Kjeldsen. 2016. Imagining and doing agro-food futures otherwise: Exploring the Pig City experiment in the foodscape of Denmark. Journal of Rural Studies 43: 40–48.

    Google Scholar 

  • Laforge, J.M.L., C.R. Anderson, and S.M. McLachlan. 2017. Governments, grassroots, and the struggle for local food systems: Containing, coopting, contesting and collaborating. Agriculture and Human Values 34 (3): 663–681.

    Google Scholar 

  • Latour, B. 1987. Science in action: How to follow scientists and engineers through society. Cambridge.: Harvard University Press.

    Google Scholar 

  • Latour, B. 2005. Reassembling the social: An introduction to actor-network-theory. Oxford: Oxford University Press.

    Google Scholar 

  • Le Velly, R., and I. Dufeu. 2016. Alternative food networks as “market agencements”: Exploring their multiple hybridities. Journal of Rural Studies 43: 173–182.

    Google Scholar 

  • Le Velly, R., and F. Goulet. 2015. Revisiting the importance of detachment in the dynamics of competition. Journal of Cultural Economy 8 (6): 689–704.

    Google Scholar 

  • Lockie, S., and D. Halpin. 2005. The ‘Conventionalisation’ thesis reconsidered: Structural and ideological transformation of australian organic agriculture. Sociologia Ruralis 45 (4): 284–307.

    Google Scholar 

  • Lockie, S., and S. Kitto. 2000. Beyond the farm gate: Production-consumption networks and agri-food research. Sociologia Ruralis 40 (1): 3–19.

    Google Scholar 

  • López-García, D., L. Calvet-Mir, M. Di Masso, and J. Espluga. 2019. Multi-actor networks and innovation niches: University training for local Agroecological Dynamization. Agriculture and Human Values 36 (3): 567–579.

    Google Scholar 

  • MacKenzie, D. 2009. Making things the same: Gases, emission rights and the politics of carbon markets. Accounting, Organizations and Society 34 (3): 440–455.

    Google Scholar 

  • MacKenzie, D.A., F. Muniesa, and L. Siu (eds.). 2007. Do economists make markets? On the performativity of economics. Princeton: Princeton University Press.

    Google Scholar 

  • Martin, G., M. Moraine, J. Ryschawy, M.-A. Magne, M. Asai, J.-P. Sarthou, M. Duru, and O. Therond. 2016. Crop–livestock integration beyond the farm level: A review. Agronomy for Sustainable Development 36 (3): 53.

    Google Scholar 

  • Mason, K., M. Friesl, and C.J. Ford. 2017. Managing to make markets: Marketization and the conceptualization work of strategic nets in the life science sector. Industrial Marketing Management 67: 52–69.

    Google Scholar 

  • Meynard, J.-M., A. Messéan, A. Charlier, F. Charrier, M.H. Fares, M. Le Bail, M.-B. Magrini, and I. Savini. 2013. Freins et leviers à la diversification des cultures: Étude au niveau des exploitations agricoles et des filières. OCL 20 (4): D403.

    Google Scholar 

  • Miele, M., and J. Lever. 2013. Civilizing the market for welfare friendly products in Europe? The techno-ethics of the Welfare Quality® assessment. Geoforum 48: 63–72.

    Google Scholar 

  • Moraine, M., P. Melac, J. Ryschawy, M. Duru, and O. Therond. 2017. A participatory method for the design and integrated assessment of crop-livestock systems in farmers’ groups. Ecological Indicators 72: 340–351.

    Google Scholar 

  • Muniesa, F., Y. Millo, and M. Callon (eds.). 2007. Market devices. Oxford: Blackwell Publishers.

    Google Scholar 

  • Murdoch, J. 1998. The spaces of actor-network theory. Geoforum 29 (4): 357–374.

    Google Scholar 

  • Onyas, W.I., M.G. McEachern, and A. Ryan. 2018. Co-constructing sustainability: Agencing sustainable coffee farmers in Uganda. Journal of Rural Studies 61: 12–21.

    Google Scholar 

  • Onyas, W.I., and A. Ryan. 2015. Agencing markets: Actualizing ongoing market innovation. Industrial Marketing Management 44 (1): 13–21.

    Google Scholar 

  • Ouma, S. 2015. Assembling export markets. The making and unmaking of global food connections in West Africa. Oxford: Wiley.

    Google Scholar 

  • Ouma, S., M. Boeckler, and P. Lindner. 2013. Extending the margins of marketization: Frontier regions and the making of agro-export markets in northern Ghana. Geoforum 48: 225–235.

    Google Scholar 

  • Peyraud, J.-L., M. Taboada, and L. Delaby. 2014. Integrated crop and livestock systems in Western Europe and South America: A review. European Journal of Agronomy 57: 31–42.

    Google Scholar 

  • Phillips, C. 2016. Alternative food distribution and plastic devices: Performances, valuations, and experimentations. Journal of Rural Studies 44 (1): 208–216.

    Google Scholar 

  • Raynolds, L.T. 2009. Mainstreaming fair trade coffee: From partnership to traceability. World Development 37 (6): 1083–1093.

    Google Scholar 

  • Raynolds, L.T., D.L. Murray, and J. Wilkinson (eds.). 2007. Fair trade. The challenges of transforming globalization. New York: Routledge.

    Google Scholar 

  • Renard, M.-C. 1999. The interstices of globalization: The example of fair coffee. Sociologia Ruralis 39 (4): 484–500.

    Google Scholar 

  • Renting, H., T.K. Marsden, and J. Banks. 2003. Understanding alternative food networks: Exploring the role of short food supply chains in rural development. Environment and Planning A 35 (3): 393–412.

    Google Scholar 

  • Ryschawy, J., G. Martin, M. Moraine, M. Duru, and O. Therond. 2017. Designing crop–livestock integration at different levels: Toward new agroecological models? Nutrient Cycling in Agroecosystems 108 (1): 5–20.

    Google Scholar 

  • van der Ploeg, J.D., H. Renting, G. Brunori, K. Knickel, J. Mannion, T. Marsden, K. De Roest, E. Sevilla-Guzmán, and F. Ventura. 2000. Rural development: From practices and policies towards theory. Sociologia Ruralis 40 (4): 391–408.

    Google Scholar 

  • Wang, C.-M. 2018. Assembling lettuce export markets in East Asia: Agrarian warriors, climate change and kinship. Sociologia Ruralis 58 (4): 909–927.

    Google Scholar 

  • Wang, C.-M. 2019. Performing and counter-performing organic food markets in East Asia: The role of ahimsa, scientific knowledge and faith groups. The Geographical Journal.

  • Wiskerke, J.S.C. 2003. On promising niches and constraining sociotechnical regimes: The case of Dutch wheat and bread. Environment and Planning A 35 (3): 429–448.

    Google Scholar 

Download references

Acknowledgements

The authors thank Frédéric Goulet, Jérémy Forney and the participants of the New directions in agri-environmental governance workshop in Neuchatel, and the two AHV reviewers for their comments on an earlier version and Gabrielle Leyden for her translation. This research has been funded by the French National Research Agency (Grant ANR-15-CE21-0006’Institutionnalisation des agroécologies’).

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Ronan Le Velly.

Additional information

Publisher’s Note

Springer Nature remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

Rights and permissions

Reprints and permissions

About this article

Check for updates. Verify currency and authenticity via CrossMark

Cite this article

Le Velly, R., Moraine, M. Agencing an innovative territorial trade scheme between crop and livestock farming: the contributions of the sociology of market agencements to alternative agri-food network analysis. Agric Hum Values 37, 999–1012 (2020). https://doi.org/10.1007/s10460-020-10026-8

Download citation

  • Accepted:

  • Published:

  • Issue Date:

  • DOI: https://doi.org/10.1007/s10460-020-10026-8

Keywords

Navigation