Abstract
Tesla is an American Automobile company founded in 2003 and has been an ever-growing brand in terms of its revenues and sales since its early days of inception in the market. The entire marketing strategy of Tesla is done digitally, and very less or almost negligible amount is spent on traditional marketing methods. The entire promotion of the brand and its various products is done through the various online social media platforms like Facebook, Twitter, Instagram and YouTube. In fact, 70% of the company’s sales are done online. There are significant differences in the designing and the availability of the retail outlets as compared to the other big brands in the industry. This paper presents a detailed study of unique and innovative marketing strategies of Tesla for making its presence in the market.
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Pathak, P., Yadav, V., Pillai, S., Das, S., Kansal, G. (2023). Unveiling the Success Behind Tesla’s Digital Marketing Strategy. In: Dutta, P., Chakrabarti, S., Bhattacharya, A., Dutta, S., Piuri, V. (eds) Emerging Technologies in Data Mining and Information Security. Lecture Notes in Networks and Systems, vol 491. Springer, Singapore. https://doi.org/10.1007/978-981-19-4193-1_24
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DOI: https://doi.org/10.1007/978-981-19-4193-1_24
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