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Online Impulse Buying—Integrative Review of Psychological Factors

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Perspectives and Trends in Education and Technology

Part of the book series: Smart Innovation, Systems and Technologies ((SIST,volume 256))

Abstract

The aim of this paper is to make an integrative review on the impact of psychological factors on online impulse buying, namely stress reaction; self-esteem; materialism; boredom; positive affect; absorption; shop** pleasure; need for hedonic and utilitarian consumption and habit. We emphasize that (1) those highly reactive to stress may buy on impulse in order to mitigate negative emotional states; (2) the greater the online impulsive buying behavior, the lower may be the self-esteem; (3) materialistic values and the desire for goods are probably strongly and positively correlated to online impulse buying; (4) shop** can be an activity performed to avoid boredom and a possible antecedent of online impulse buying; (5) positive and negative affect may impact hedonic and utilitarian online browsing, in turn influencing the impulse buying desire, and, thus, the online impulse buying behavior; (6) those with great levels of absorption may be more susceptible to sensory stimuli, being more likely to online impulse buying; (7) social and idea shop** may impact online impulse buying; (8) when the motor scheme is triggered more often by exposure to a certain stimulus, it is more likely that it will continue to be triggered in the future (habit).

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Author information

Authors and Affiliations

  1. FEG, University of the Azores, Ponta Delgada, Portugal

    Daniel Costa Pacheco

  2. CEEAplA, University of the Azores, Ponta Delgada, Portugal

    Ana Isabel Damião de Serpa Arruda Moniz

  3. CICS.UAc/CICS, NOVA.UAc, University of the Azores, Ponta Delgada, Portugal

    Suzana Nunes Caldeira & Osvaldo Dias Lopes Silva

Authors
  1. Daniel Costa Pacheco
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  2. Ana Isabel Damião de Serpa Arruda Moniz
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  3. Suzana Nunes Caldeira
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  4. Osvaldo Dias Lopes Silva
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Editors and Affiliations

  1. Polytechnic Institute of Porto, Porto, Portugal

    Anabela Mesquita

  2. Polytechnic Institute of Porto, Porto, Portugal

    António Abreu

  3. Polytechnic Institute of Porto, Porto, Portugal

    João Vidal Carvalho

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Pacheco, D.C., Moniz, A.I.D.S.A., Caldeira, S.N., Silva, O.D.L. (2022). Online Impulse Buying—Integrative Review of Psychological Factors. In: Mesquita, A., Abreu, A., Carvalho, J.V. (eds) Perspectives and Trends in Education and Technology. Smart Innovation, Systems and Technologies, vol 256. Springer, Singapore. https://doi.org/10.1007/978-981-16-5063-5_44

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