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Application of Artificial Intelligence in New Product Development: Innovative Cases of Crowdsourcing

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Expert Clouds and Applications

Part of the book series: Lecture Notes in Networks and Systems ((LNNS,volume 209))

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Abstract

Crowdsourcing is a community-based approach to solve any problem faced by societies, business enterprises, non-profit organizations and the governments by means of collective wisdom and an indomitable desire to find solutions out of their own volition. The concept of crowdsourcing is about three hundred years old. However, progress in artificial intelligence has made the practice of crowdsourcing all the more popular in recent times. The concept based on open innovation has touched all aspects of human life and all the areas of management functions. Likewise, crowdsourcing has revolutionized new product development as evident from various success stories. A comprehensive review of 32 researches on the theme from diverse perspectives has been conducted to explore the instrumentality as well as the efficacy of crowdsourcing as a tool for new product development in the emerging scenario while leveraging the power of artificial intelligence.

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Author information

Authors and Affiliations

  1. Apeejay School of Management, New Delhi, India

    Srirang K. Jha

  2. University School of Management Studies, Guru Gobind Singh Indra Prastha University, New Delhi, India

    Sanchita Bansal

Authors
  1. Srirang K. Jha
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  2. Sanchita Bansal
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Editor information

Editors and Affiliations

  1. Department of Computer Science and Engineering, GITAM School of Technology, GITAM University, Bengaluru, India

    I. Jeena Jacob

  2. Electrical Power Engineering, University of South-Eastern Norway, Notodden, Norway

    Francisco M. Gonzalez-Longatt

  3. Department of Mathematics and Computer Science, Concordia University Chicago, River Forest, IL, USA

    Selvanayaki Kolandapalayam Shanmugam

  4. Department of Publishing Information Technologies, Lviv Polytechnic National University, Lviv, Ukraine

    Ivan Izonin

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Jha, S.K., Bansal, S. (2022). Application of Artificial Intelligence in New Product Development: Innovative Cases of Crowdsourcing. In: Jeena Jacob, I., Gonzalez-Longatt, F.M., Kolandapalayam Shanmugam, S., Izonin, I. (eds) Expert Clouds and Applications. Lecture Notes in Networks and Systems, vol 209. Springer, Singapore. https://doi.org/10.1007/978-981-16-2126-0_6

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