Abstract
In today’s digital economy, the government must face challenges the to acquire, prepare, anticipate, and develop policies strategically for leveraging micro and small business (MSB). As a consequence, MSB and home industry should anticipate their business using information and communications technologies (ICT) into e-commerce platform. This paper is to propose a key model towards digital economy using Performance Evaluation Matrix and Analytical Hierarchical Process (AHP) for MSB in coastal area Jakarta, Indonesia. This research-in-progress study assesses transform factors for build business environment using the internet instrument such as e-commerce, e-business, e-media, and e-government. The triangulation method was used into literature studies, in-depth interview, and secondary data. Based on analysis gap we represented the potential factors key into a scheme of AHP. Our analysis shows that many potential regulation and policies are required to develop an environment as a central market means to foster digital economy and learning in organizations.
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Pamungkas, B., Rohajawati, S., Fitrianah, D., Nurhaida, I., Wachyu, H.H. (2018). Proposing a Key Model e-Commerce Towards Digital Economy for Coastal Areas in Indonesia. In: Kim, K., Kim, H., Baek, N. (eds) IT Convergence and Security 2017. Lecture Notes in Electrical Engineering, vol 450. Springer, Singapore. https://doi.org/10.1007/978-981-10-6454-8_14
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