SpringerLink
Log in

Geschäftsmodelle im Cloud Computing

  • Chapter
  • First Online:
Digitalisierung und Innovation

Zusammenfassung

Laut aktuellen Umfragen ist Cloud Computing eines der meist diskutierten Themen in der Informationstechnologie (IT). Gartner, eines der weltweit führenden Forschungs- und Beratungsunternehmen in der IT, wählte Cloud Computing in den Jahren 2009, 2010 und 2011 an die Spitze und auch für das Jahr 2012 wieder in die Top 10 der strategischen Technologien. Die Analysten von techconsult ermitteln in ihrem IT-Cloud-Index einen kontinuierlichen Anstieg der Verbreitung des Cloud-Einsatzes.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

Log in via an institution

Subscribe and save

Springer+ Basic
EUR 32.99 /Month
  • Get 10 units per month
  • Download Article/Chapter or Ebook
  • 1 Unit = 1 Article or 1 Chapter
  • Cancel anytime
Subscribe now

Buy Now

Chapter
EUR 29.95
Price includes VAT (Germany)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
eBook
EUR 44.95
Price includes VAT (Germany)
  • Available as PDF
  • Read on any device
  • Instant download
  • Own it forever
Hardcover Book
EUR 79.99
Price includes VAT (Germany)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free ship** worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Similar content being viewed by others

Quellenverzeichnis

  • AL-DEBEI, MUTAZ M./EL-HADDADEH, R./AVISON, D.(2008): Defining the Business Model in the New World of Digital Business, in: Proceedings of the Americas Conference on Information Systems (AMCIS) 2008, S. 1-11.

    Google Scholar 

  • ALT, R./ZIMMERMANN, H.-D.(2001): Preface: Introduction to Special Section–Business Models, in: EM–Electronic Markets, 11. Jg. (2001), Nr. 1, S. 3-9.

    Google Scholar 

  • AMAZON(2012a): Annual Report 2011, online: http://phx.corporate-ir.net/External.File?item=UGFyZW50SUQ9MTM0NDcwfENoaWxkSUQ9LTF8VHlwZT0z&t=1, Stand: o. A., Abruf: 27.8.2012.

  • AMAZON(2012b): Über AWS, online: http://aws.amazon.com/de/what-is-aws/, Stand: o. A., Abruf: 23.8.2012.

  • ANANDASIVAM, A./PREMM, M.(2009): Bid Price Control and Dynamic Pricing in Clouds, in: Proceedings of the European Conference on Information Systems (ECIS), Paper 43, Verona 2009.

    Google Scholar 

  • BITKOM(2011): Cloud Computing ist erneut IT-Trend des Jahres, online: http://www.bitkom.org/de/presse/8477_66570.aspx, Stand: 18.01.2011, Abruf: 23.08.2012.

  • BSI (2012): Eckpunktepapier: Sicherheitsempfehlungen für Cloud Computing Anbieter, online: https://www.bsi.bund.de/SharedDocs/Downloads/DE/BSI/Mindestanforderungen/Eckpunktepapier-Sicherheitsempfehlungen-CloudComputing-Anbieter.pdf?__blob=publication File, Stand: o. A., Abruf: 23.08.2012.

  • BURKHART, T./KRUMEICH. J./WERTH D./LOOS, P.(2011): Analyzing the Business Model Concept–A Comprehensive Classification of Literature, in: Proceedings of International Conference on Informations Systems (ICIS), Shanghai 2011.

    Google Scholar 

  • BUXMANN, P./HESS, T./LEHMANN , S. (2008): Software as a Service, in: WI–Wirtschaftsinformatik. 50. Jg. (2008), Nr. 6, S. 500-503.

    Article  Google Scholar 

  • CAPLAN, A./DILLON, J./HITZ, D./JACOBS, B.(2011): Changing Technology, Cloud Computing, Smart Business Chicago, 2011, May, S. 18-23.

    Google Scholar 

  • CHEN, Y./KREULEN, J./CAMPBELL, J./ABRAMS C.(2011): Analytics Ecosystem Transformation: A force for business model innovation, in: Proceedings of the Service Research and Innovation Institute (SRII) Global Conference, San Jose (CA) 2011, S. 11-20.

    Google Scholar 

  • CHOU, T. C. K.(2009): Seven Clear Business Models, 2009.

    Google Scholar 

  • CLARK, J. P.(2010): A Software Business Model That Turns Users into Partners, in: Entrepreneurialism, THE FUTURIST, 2010, July/August, S. 28-29.

    Google Scholar 

  • CNN MONEY(2010): 100 Fastest-growing Companies, online: http://money.cnn.com/magazines/fortune/fortunefastestgrowing/2010/full_list/, Abruf: 24.8.2012.

  • CNN MONEY(2011): Fortune’s fastest-growing Companies, online: http://money.cnn.com/magazines/fortune/fortunefastestgrowing/2011/full_list/, Abruf: 24.8.2012.

  • COMPUTERWOCHE(2006): Home Software Office & Collaboration Salesforce.com will App Exchange monetarisieren, online: http://www.computerwoche.de/software/office-collaboration/584810/, Stand: 12.12.2006, Abruf: 24.08.2012.

  • CUSUMANO, M. A. (2007): The changing labyrinth of software pricing, in: Communications of the ACM, 50. Jg. (2007), Nr. 7, S. 19-22.

    Article  Google Scholar 

  • EURICH, M./GIESSMANN, A./METTLER, T./STANOEVSKA-SLABEVA, K.(2011): Revenue Streams of Cloud-based Platforms: Current State and Future Directions, in: Proceedings of the Americas Conference on Information Systems, Detroit (MI) 2011.

    Google Scholar 

  • EXPERTON GROUP AG(2010): Marktzahlen & Forecasts, online: http://www.experton-group.de/consulting/cloud-computing-programme/ict-anbieter/marktzahlen-forecasts.html, Stand: o. A., Abruf: 23.08.2012.

  • EXPERTON GROUP AG(2012): Pressemeldung: Cloud Vendor Benchmark 2012: Tolle Produkte oder nur tolles Marketing?–Lautstärke ist kein Argument, online: http://www.expertongroup.de/press/releases/pressrelease/article/cloud-vendor-benchmark-2012-tolle-produkteoder-nur-tolles-marketing-lautstaerke-ist-kein-argument.html, Stand: o. A. Abruf: 23.8.2012.

  • FANG, Z./CHEN, J./YI, M./WU, Z./QIAN, H.(2010): Cloud computing business model based on value net theory, in: Proceedings of the 7th International Conference on e-Business Engineering (ICEBE), S. 462-469.

    Google Scholar 

  • FORBES MAGAZIN(2012): The Worlds Most Innovative Companies, online: http://www.forbes.com/special-features/innovative-companies.html, Stand: 20.10.2011, Abruf: 29.8.2012.

  • GARTNER(2011): Gartner Identifies the Top 10 Strategic Technologies for 2012, online: http://www.gartner.com/it/page.jsp?id=1826214, Stand: 18.10.2011, Abruf: 29.8.2012.

  • GOODBURN, M. A./HILL, S.(2010): The Cloud Transforms Business, in: Financial Executive, 26. Jg. (2010), Nr. 10, S. 35-39.

    Google Scholar 

  • GREENBERG, A. ET AL. (2009): The Cost of a Cloud: Research Problems in Data Center Networks, ACM SIGCOMM Computer Communication Review. 1, 39, 2009, 68 ff.

    Google Scholar 

  • GULL, D./WEHRMANN, A. (2009): Optimierte Softwarelizenzierung–Kombinierte Lizenztypen im Lizenzportfolio, WI–Wirtschaftsinformatik, 51. Jg. (2009) Nr. 4 S. 324-334.

    Article  Google Scholar 

  • JEFFERY, K./NEIDECKER-LUTZ, B./SCHUBERT, L.(2010): The Future of Cloud Computing, Opportunities for European Cloud Computing Beyond 2010, European Commission Information Society and Media, 2010.

    Google Scholar 

  • KAMBIL, A. (2009): A head in the clouds, Journal of Business Strategy. 30. Jg. (2009), Nr. 4, S. 58-59.

    Article  Google Scholar 

  • KENDALL, J. E.(2001): 10 Mistakes Doctoral Students Make in Managing their Program, in: Decision Lines, o. Jg. (2001), Mai, S. 11-13.

    Google Scholar 

  • KO, R. K. L./JAGADPRAMANA, P./MOWBRAY M./PEARSON, S./KIRCHBERG, M./LIANG, Q./LEE, B. S.(2011): Trust Cloud: A Framework for Accountability and Trust in Cloud Computing, IEEE World Congress on Services, 4.-9. Juli 2011, Conference Publications, S. 584-588.

    Google Scholar 

  • KOEHLER, P./ANANDASIVAM, A./DAN, M. A./WEINHARDT, C. (2010): Customer Heterogeneity and Tarif Biases in Cloud Computing, in: ICIS–International Conference on Informations Systems, Conference Proceedings, 2010, Paper 106.

    Google Scholar 

  • LEIMEISTER, S./BÖHM M./RIEDL, C./KRCMAR, H.(2010): The Business Perspective of Cloud Computing: Actors, Roles, and Value Networks, in: ECIS–European Conference on Information Systems, 2010, paper 56.

    Google Scholar 

  • LI, X.,/LI, Y./LIU, T./QIU, J./WANG, F.(2009): The Method and Tool of Cost Analysis for Cloud Computing, in: IEEE International Conference on Cloud Computing, Conference Proceedings, 2009, S. 93-100.

    Google Scholar 

  • LOEBBECKE, C./THOMAS, B./ULLRICH, T.(2012): Assessing Cloud Readiness at Continental AG, MIS Quarterly Executive, 11. Jg. (2012), Nr. 1, S. 11 ff.

    Google Scholar 

  • MACH, W./SCHIKUTA, E.(2011): A Consumer-Provider Cloud Cost Model Considering Variable Cost, in: DASC–Dependable, Autonomic and Secure Computing, Conference Publications, 2011, S. 628-635.

    Google Scholar 

  • MARTENS, B./TEUTEBERG, F.(2011): Risk and Compliance Management for Cloud Computing Services: Designing a Reference Model, in: AMCIS–Americas Conference on Information Systems, Conference Paper, 2011.

    Google Scholar 

  • MARTENS, B./WALTERBUSCH, M./TEUTEBERG, F.(2012): Costing of Cloud Computing Services: A Total Cost of Ownership Approach, in: HICSS–Hawaii International Conference on System Sciences, Conference Publications, 2012, S. 1563-1572.

    Google Scholar 

  • MELL, P./GRANCE, T.(2009): A NIST Notional Definition of Cloud Computing, NIST–National Institute of Standards and Technology, 2009.

    Google Scholar 

  • MOLINE, J.(2004): It takes a salesforce, online: http://www.nyse.com/pdfs/salesforce10072004.pdf, Stand: o. A. Abruf: 24.8.2012.

  • O’REILLY, T.(2005): What is Web 2.0, Design Patterns and Business Models for the Next Generation of Software, 30.09.2005.

    Google Scholar 

  • OSTERWALDER, A./PIGNEUR, Y./CLARK, T.(2010): Business Model Generation, A handbook for visionaries, game changers, and challengers, Hoboken 2010.

    Google Scholar 

  • PAC (2012): The Impact of Cloud Computing on the Project Services Market–2012, PAC–Pierre Audoin Consultants, 2012.

    Google Scholar 

  • POPP, K./MEYER, R.(2010): Profit from software ecosystems, Business models, ecosystems and partnerships in the software industry, Norderstedt 2010.

    Google Scholar 

  • PORTER, M. E (1985): Competitive Advantage: Creating and sustaining superior performance, New York (NY) et al. 1985.

    Google Scholar 

  • PORTER, M. E (1998): Competitive strategy: techniques for analyzing industries and competitors: with a new introduction, New York (NY) 1998.

    Google Scholar 

  • PUESCHEL, T./ANANDASIVAM A./BUSCHEK, S./NEUMANN, D.(2009): Making money with clouds: Revenue optimization through automated policy decisions, in: ECIS–European Conference on Information Systems, Conference Paper, 2009, S. 1-13.

    Google Scholar 

  • RAMIREDDY, S./CHAKRABORTHY, R./RAGHU, T. S./RAO, H. R.(2010): Privacy and Security Practices in the Arena of Cloud Computing–A Research in Progress, in: AMCIS–Americas Conference on Information Systems, Conference Paper, 2010, Paper 574.

    Google Scholar 

  • SALESFORCE.COM(2012a): Pressemitteilung: Salesforce.com als Leader im Gartner Magic Quadrant für Sales Force Automation positioniert, Abruf: 24.8.2012.

    Google Scholar 

  • SALESFORCE.COM(2012b): Wer ist Salesforce.com? Online: http://www.salesforce.com/de/company/, Stand: o. A., Abruf: 24.8.2012.

  • SALESFORCE.COM(2012c): Annual Report FY 2013, 2012.

    Google Scholar 

  • SALESFORCE.COM (2012b): Sales Cloud–Produkte und Preise, online: http://www.salesforce.com/de/crm/sales-force-automation/pricing-editions.jsp, Stand: o. A., Abruf: 24.8.2012.

  • SCHEER, C./DEELMANN, T./LOOS, P.(2003): Geschäftsmodelle und internetbasierte Geschäftsmodelle, Begriffsbestimmung und Teilnehmermodell, in: ISYM–Information Systems & Management, 2003, Paper 12.

    Google Scholar 

  • SEPPAENEN, M./MAEKINEN, S.(2005): Business model concepts: a review with case illustration, IEEE IEMC–International Engineering Management Conference, Conference Publications, 2005, 376-380.

    Google Scholar 

  • SHAFER, S. M./SMITH, H. J./LINDER, J. C. (2005): The power of business models, in: Business Horizons, 48. Jg. (2005), Nr. 3, S. 199-207.

    Google Scholar 

  • SOTOLA, R. (2011): Billing in the Cloud: The missing link for cloud providers, in: Journal of Telecommunication Management. 3. Jg. (2011), Nr. 4, S. 313-320.

    Google Scholar 

  • STAEHLER, P. (2001): Merkmale von Geschäftsmodellen in der digitalen Ökonomie, Lohmar, Köln 2001.

    Google Scholar 

  • SU, N.(2011): Emergence of Cloud Computing: An Institutional Innovation Perspective, ICIS–International Conference on Informations Systems, Conference Paper, 2011, Paper 11.

    Google Scholar 

  • TECHCONSULT(2012): IT Cloud Index 2012.

    Google Scholar 

  • VEEVA SYSTEMS(2010): Salesforce.com and Veeva Systems Announce Expanded Alliance to Serve the Global Pharmaceutical and Biotechnology Industry, Stand: 13.10.2010, Abruf: 09.12.2012.

    Google Scholar 

  • WEINER, N./RENNER, T./KETT, H.(2010): Geschäftsmodelle im „Internet der Dienste“, Stuttgart 2010.

    Google Scholar 

  • WEINHARDT, C./ANANDA/SIVAM, A./ BLAU, B./BORISSOV, N./MEINL, T./MICHALK, W./STÖSSER, J. (2009): Cloud Computing–A Classification, Business Models, and Research Directions, in: BISE–Business & Information Systems Engineering. 1, Jg. (2009), Nr. 5, S. 391-399.

    Article  Google Scholar 

  • WIRTZ, B. W.(2010): Electronic Business, 3. Auflage, Wiesbaden 2010.

    Google Scholar 

  • WUESTENHAGEN, R./BOEHNKE, J.(2006): Business models for sustainable energy. in: Perspectives on radical changes to sustainable consumption and production, Sheffield 2006, S. 253 ff.

    Google Scholar 

  • ZOLNOWSKI, A./BOEHMANN, T.(2011): Business modeling for services: Current state and research perspectives, in: AMCIS–Americas Conference on Information Systems, Conference Proceedings 2011.

    Google Scholar 

Download references

Author information

Authors and Affiliations

  1. Lehrstuhl für Informations- und Kommunikationsmanagement, Technische Universität Berlin, Straße des 17. Juni 135, Berlin, 10623, Deutschland

    Prof. Dr. Stine Labes Dipl.-Ing., Christopher Hahn M.Sc., Dr.-Ing. Koray Erek & Rüdiger Zarnekow

Authors
  1. Prof. Dr. Stine Labes Dipl.-Ing.
    View author publications

    You can also search for this author in PubMed Google Scholar

  2. Christopher Hahn M.Sc.
    View author publications

    You can also search for this author in PubMed Google Scholar

  3. Dr.-Ing. Koray Erek
    View author publications

    You can also search for this author in PubMed Google Scholar

  4. Rüdiger Zarnekow
    View author publications

    You can also search for this author in PubMed Google Scholar

Corresponding author

Correspondence to Stine Labes Dipl.-Ing. .

Editor information

Editors and Affiliations

  1. Steinbeis-Hochschule Berlin, Steinbeis Center of Strategic Management, Mollerstr. 12, Hamburg, 20148, Germany

    Frank Keuper

  2. BearingPoint GmbH, Gladbecker Straße 5, Düsseldorf, 40472, Germany

    Kiumars Hamidian

  3. BearingPoint GmbH, Gladbecker Straße 5, Düsseldorf, 40472, Germany

    Eric Verwaayen

  4. Bearing Point GmbH, Speicherstraße 1, Frankfurt am Main, 60327, Germany

    Torsten Kalinowski

  5. BearingPoint GmbH, Altrottstraße 31, Walldorf, 69190, Germany

    Christian Kraijo

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer Fachmedien Wiesbaden

About this chapter

Cite this chapter

Labes, S., Hahn, C., Erek, K., Zarnekow, R. (2013). Geschäftsmodelle im Cloud Computing. In: Keuper, F., Hamidian, K., Verwaayen, E., Kalinowski, T., Kraijo, C. (eds) Digitalisierung und Innovation. Springer Gabler, Wiesbaden. https://doi.org/10.1007/978-3-658-00371-5_3

Download citation

  • DOI: https://doi.org/10.1007/978-3-658-00371-5_3

  • Published:

  • Publisher Name: Springer Gabler, Wiesbaden

  • Print ISBN: 978-3-658-00370-8

  • Online ISBN: 978-3-658-00371-5

  • eBook Packages: Business and Economics (German Language)

Publish with us

Policies and ethics

Search

Navigation