Abstract
Nowadays, design professionals increasingly need to integrate research-based tools to support and defend their design strategies in order to bring innovation into the business world. The approach presented in this paper allows the use of more refined methods to analyze and develop design strategies based on empathic approaches and design thinking. The tools and techniques associated with these approaches are linked to what is often called “design research methods” offering design professionals a better understanding of design issues and thus better design choices. There is no doubt that these methods are useful, especially in a consumers’ heterogeneity and mass customization context; however, there are certain limitations in their practice. Therefore, this paper proposes a framework based on a literature review on innovation and on an experience assessment of teaching these methods [Proceedings of DRS 2014: Design’s Big Debates. Design Research Society Biennial International Conference 16–19 June 2014, Umeå, Sweden, Publications of Umeå Institute of Design, Umeå University, Umeå, pp. 113–126, 2014] in order to address these challenges and translating them into innovation.
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Gagnon, C., Côté, V. (2017). Design and Innovation Beyond Methods. In: Bellemare, J., Carrier, S., Nielsen, K., Piller, F.T. (eds) Managing Complexity. Springer Proceedings in Business and Economics. Springer, Cham. https://doi.org/10.1007/978-3-319-29058-4_30
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