Abstract
Whether a firm is market oriented or whether it is customer oriented (Slater and Narver 1994), or whether a firm is a prospector, defender, analyzer, or reactor (Miles and Snow 1978), or whether it has strategic choice or environmental determinism (Hrebiniak and Joyce 1985) may all be related. The commonalities of these different orientation typologies, and pursuit of organizational adaptation will be analyzed and examined to put forth several hypotheses which can be tested. The pros and cons of each descriptive category will be discussed. A three-dimensional model will be proffered.
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© 2015 Academy of Marketing Science
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De Feis, G.L. (2015). Market Performance Influenced by Miles & Snow’s Business Typologies, with Narver & Slater’s Market Orientation and Hrebiniak & Joyce’s Organizational Adaptation as Moderators. In: Robinson, Jr., L. (eds) Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference. Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer, Cham. https://doi.org/10.1007/978-3-319-10864-3_33
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DOI: https://doi.org/10.1007/978-3-319-10864-3_33
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