Design and Development of an Intelligent Semantic Recommendation System for Websites

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Cloud Computing, Smart Grid and Innovative Frontiers in Telecommunications (CloudComp 2019, SmartGift 2019)

Abstract

When searching for the interesting content within a specific website, how to describe the initial need by selecting proper keywords is a critical problem. The character-matching search functions of website can hardly meet users’ requirements. Furthermore, building the content of webpages of a specific web-site and the associated rules is uneconomical. This paper, based on the framework of the Lucene engine, applied a semantic ontology, the calculation of the relevance of word entries, and the semantics of keywords to design an intelligent semantic recommendation system with the Jena secondary semantic analysis technique. Subsequently, the expanded keywords were semantically ranked based on the term frequency analysis technique. Meanwhile, the ontology algorithm and their relevance were introduced as the dynamic weight values. Finally, in the text content retrieval process, the search results were ranked based on the previous relevance weights. The experimental results show that the system designed in this paper is not only easy to develop but also capable of expanding users queries and recommending relevant content. Further, the system can improve the precision and recall for website search results.

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Acknowledgments

This work was supported partially from Chinese National Natural Science Foundation “Development of Data Sharing Platform of Tibetan Plateau’s Multi-Source Land-Atmosphere System Information” under grant number 91637313; the Special Scientific Research Fund (Major Special Project) for Public Welfare Professions (Meteorology) under the grant number GYHY(QX) 20150600-7.

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Correspondence to Zhiqiang Zhang .

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© 2020 ICST Institute for Computer Sciences, Social Informatics and Telecommunications Engineering

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Zhang, Z. et al. (2020). Design and Development of an Intelligent Semantic Recommendation System for Websites. In: Zhang, X., Liu, G., Qiu, M., **ang, W., Huang, T. (eds) Cloud Computing, Smart Grid and Innovative Frontiers in Telecommunications. CloudComp SmartGift 2019 2019. Lecture Notes of the Institute for Computer Sciences, Social Informatics and Telecommunications Engineering, vol 322. Springer, Cham. https://doi.org/10.1007/978-3-030-48513-9_16

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  • DOI: https://doi.org/10.1007/978-3-030-48513-9_16

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  • Publisher Name: Springer, Cham

  • Print ISBN: 978-3-030-48512-2

  • Online ISBN: 978-3-030-48513-9

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