Abstract
Increasing the e-commerce channel is thought to be an important breakthrough point of business growth for Wal-Mart in China. For better adapt to the market in China, Wal-Mart increase the input electronic commerce in Chinese mainland market. At present, Wal-Mart launched the Wal-Mart Sam member online stores in Shenzhen and Bei**g, and then became the shareholder in the no. 1 store. But during the process of pushing electronic business, Wal-Mart also had some problems, including the market environment of localization, strong competitors and new logistics distribution environment, etc. Therefore, if Wal-Mart wants to enter into China’s e-commerce market, it must give full consideration to China’s national conditions, and combine its own characteristics and advantages, then promote “localization” process in order to look for greater market penetration and open up their second battlefield.
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© 2013 Springer-Verlag London
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Hao, J., Huang, X., Yu, M., Lin, C. (2013). The Research on Wal-Mart in China’s E-Commerce. In: Xu, J., Yasinzai, M., Lev, B. (eds) Proceedings of the Sixth International Conference on Management Science and Engineering Management. Lecture Notes in Electrical Engineering, vol 185. Springer, London. https://doi.org/10.1007/978-1-4471-4600-1_14
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DOI: https://doi.org/10.1007/978-1-4471-4600-1_14
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