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Gesture, meaning, and intentionality: from radical to pragmatist enactive theory of language
The article argues in favour of a pragmatist enactive interpretation of the emergence of the symbolic and contentful mind from a basic form of social...
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Imagery in action. G. H. Mead’s contribution to sensorimotor enactivism
The aim of the article is to outline several valuable elements of Mead’s pragmatist theory of perception in action developed in his The Philosophy of...
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Ocean and Service Design: Mutual Inspiration
The link between design and nature, day by day, is becoming tighter: on one hand, in terms of care and protection, on the other, as a model of formal...
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Issues of virtual fashion influencers’ reproduced bodies: a qualitative analysis based on body discourse
A recent development in the fashion industry, where digital transformation has accelerated, has been the birth and rise of virtual fashion...
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Relevance of Study of Vernacular Design in Purani Dilli Context
Design is a consequence of a cognitive process that occurs spontaneously as we encounter or address a challenge. It could be interpreted in a variety...
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Effect of Age-Progressed Avatars on Savings Behaviors for Retirement in Young People
Research has shown that interventions that help a person visualise their future, either by creating an age-progressed image of their future...
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Elegance of Expression – Aesthetics, Genesis and Persuasion
In this chapter we deal with the third and fourth indicators of creativity (after noveltyNovelty/new/unique and appropriateness/effectiveness),...
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Global War from Tokyo to Barcelona
Borwein critically inspects gothic aesthetics of global war fiction. She examines the relation between real/unreal paradigms, as a valence of...
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Deep Cuts: Rhetoric of Human Dissection, Vivisection, and Surgery in Latin Literature
This chapter analyzes passages in Latin literature that describe the unbinding of the human body through dissection, vivisection, or surgery....
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The Soulful Machine, the Virtual Person, and the “Human” Condition: An Encounter with Jan M. Broekman, Knowledge in Change: The Semiotics of Cognition and Conversion (Cham, Switzerland: Springer Nature, 2023)
Humans create but do not regulate generative systems of data based programs (so-called “artificial” intelligence (“A.I.”) and generative predictive...
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The Birth of National Literature from the Spirit of the Classical Canon
Based on Beecroft “ecology of world literature,” the chapter discusses the role of canon formation in the processes of nationalizing and autonomizing...
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Job Disruption
Presentation of the threats to work by type (full automation, skills downgrading or enhancement) as well as potential substitutes to employment...
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Tomkins and Literature: A Hermeneutical Model
This chapter introduces the major concepts of Tomkins’ affect-script theory and his idiosyncratic terminology, and includes an overview of his “human...
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Theoretical Foundations of Design Thinking
Although design thinking is often understood as a practical approach to creativity and innovation in design, it builds on highly refined theories....
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BHI: A New Evaluation Methodology
Summarized in four distinct but connected parts, the 23 Brand Health Indices attempt to put the theory of homo psychologicus into the practice of...
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Case Study Two: Shakespeare’s Hamlet
Shakespeare’s Hamlet is an acute depressive who combines shame and disgust in a monopolistic-contamination script. As feelings of self-disgust about...
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External Senses II
Having treated the cognition of the sentient part of the soul and of the external senses considered ‘in communi’ (CDA disp. 5–6), in CDA disp. 7...
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Governmentality, Technologies, & Truth Effects in Communication Design
This chapter argues that communication design knowledge and artifacts are inherently governmental. As a means of communication that combines...
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Case Study One: Sophocles’ Oedipus
Reading Sophocles’ Oedipus closely, Tomkins’ concepts reveal that the affective structure of Oedipus’ personality leads inexorably to his downfall....
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Introduction
This book uses Silvan Tomkins’ affect-script theory to consider correlations between literary protagonists and genre, suggests why the study of the...