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Corporate social responsibility marketing; a way to firm performance; an empirical study: case of Egypt
This study aims to clarify the impact that CSR marketing has on the firm performance. Benefits of Corporate Social Responsibility Marketing...
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Is gender diversity is diversity washing or good governance for firm sustainable development goal performance: A sco** review
In Industry 4.0, sustainability is the heart, and governance is the soul of the business, but diversity washing, greenwashing, and SDG washing are...
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Building a Patient Engagement Strategy
This chapter provides an overview of a subset of health psychology models to support the development and formulation of interventions to improve...
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Entrepreneurial growth in digital business ecosystems: an integrated framework blending the knowledge-based view of the firm and business ecosystems
Digitalisation is sha** the contemporary technological context of entrepreneurial activities, where firms grow through interacting with digital...
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Going digital: implications for firm value and performance
We examine firm value and performance implications of the growing trend of nontechnology companies engaging in activities relating to digital...
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Consumer Engagement in Circular Consumption Systems: a Roadmap Structure for Apparel Retail Companies
Organizations that adopt Circular Business Models, such as apparel companies, must overcome barriers on many levels, including the lack of consumer...
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When and how digital novel technologies matter to firm marketing performance
Adoption of digital novel technologies (DNT) is an important phenomenon faced by managers that is attracting emergent research attention. Although...
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Engagement
This chapter examines how platforms have long incentivised, and been structured by, “engagement”—that is, the maximisation of user attention and...
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Engagement
During the period, 1918 to 1960, engagement to marry was effectively a legally binding contract and a man who reneged on a promise of marriage could...
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Engaging Stakeholders During Intergovernmental Conflict: How Political Attributions Shape Stakeholder Engagement
When conflicts regarding industrial operations erupt between countries, relationships between corporations and stakeholders may be affected. We...
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Elections and CSR Engagement: International Evidence
Using a large panel of elections in 44 countries, we show that national elections affect CSR in contrasting ways. We posit and find that in strong...
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Environmental regulation, green technological innovation and firm exports: evidence from air pollution prevention and control action plan
Promulgated in 2013, the Air Pollution Prevention and Control Action Plan is one of the toughest environmental regulations in Chinese history. It...
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COVID-19, lockdowns and international trade: evidence from firm-level data
The COVID-19 pandemics and the lockdowns imposed to mitigate the rise of infections beyond manageable levels strongly affected international trade....
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Antecedents of Dysfunction and Deviance in the Family Firm
The various causes of deviance and dysfunction usually start with interactions that occurred between individuals, the family, and the family firm and...
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Technology investments and firm performance under the wave of InsurTech
This study explores how the technology investments of a sample of U.S. property-liability insurers affected their performance during the InsurTech...
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Impact of Embedded Learning Strategy Activities: Student Engagement and Performance
Many college students struggle to adopt effective study strategies. Although many academic support centers disseminate resources on study strategies...
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To win the marketplace, you must first win the workplace: CEO ability, CSR, and firm performance: evidence from fast-growing firms in Asia–Pacific
In this study, we examine the impacts of the chief executive officer’s (CEO) ability on a firm’s corporate social responsibility (CSR) and the CSR...
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Highlighting Discrepancies in Brand Messaging Increases Social Media Engagement
How can marketers increase social media engagement? This research argues that a simple adjustment to the language used in brand messaging can help....
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The catalytic role of “responsible investments” in innovation and firm performance link: in the context of manufacturing in Asia-Pacific
Technological innovations while economically prudent may have harmful consequences to the planet and/or people. This paper empirically investigates...
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Defining and Understanding the Family Firm
This chapter introduces the family firm phenomenon, providing insights into the prevalence of family firms worldwide. After an excursus on the...