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Transformative Marketing Combining New Age Technologies and Human Insights
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate...
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Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and...
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Marketing in a Transition Economy New Realities, Challenges, and Prospects
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity,...
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Empowering Customer Experience with AI Tools and Technologies
Reena Malik, Chitkara Business School, Chitkara University, Rajpura, Punjab, India
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AI-Based Decisive Model for Customer Segmentation in the Fashion Industry
Pooja Chopra,1 Munish Gupta2*
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Role of Artificial Intelligence for Value Chain Creation in Healthcare Marketing
Himanshi Puri, Assistant Professor, Sharda School of Business Studies, Sharda University, Greater Noida, Uttar Pradesh, India
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Potential Roles of Cyber-Ethical Awareness, Artificial Intelligence, and Chatbot Technologies Among Students
1Aderinola Ololade, Dunmade, PhD
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Boom of Artificial Intelligence in the Food Industry
Neha Bisht and Amar P. Garg
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Unlocking Emotional Intelligence with AI Marketing: Connecting Brands to Hearts
Prof. Anushka Lydia Issac
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Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
Nowadays, the Metaverse is one the most discussed concepts as it could offer excellent opportunities to companies. Although the fully immersive and...
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Nudging Physical Distance During COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
During the COVID-19 pandemic, customers had to adopt new behavior patterns. Kee** distance from others is a key measure and difficult to achieve in...
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Responses to AI and Human Recommendations in a Joint-Consumption Context
Companies are getting an exponentially increasing number of data points regarding consumer preferences and are using that data to make...
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Dependent Variables Under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables
Despite both regression analysis and structural equation modeling are prominent methods in many research areas, there is little research on methods...
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Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
We study the optimal markdown pricing of seasonal products like apparel, in the presence of customer anticipated regret. Building on previous...
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Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
The main objective of this study is to investigate whether social media boycotts have a negative impact on tourist arrivals. We analyzed 17,905...
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“Wanna Be Like You”: Comparing Lifestyles to Grow with Latent Desires
Psycho-social environment affects cognitive dimensions and behavioral attributes of consumers, which alters the cognitive ergonomics of consumers...
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The Impact of Online Ratings on Upstream B2B Relationships
Among the various aspects of a firm’s digital presence, the firm’s online reviews are now a common and increasingly important source of information....
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Architecture & Innovation: The Impact of Physical Environments on Organizational Innovation
The effect of physical architecture upon many of the key fields of marketing science has been minimally studied. Building design and aesthetics play...