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Vernacular branding: sustaining city identity through vernacular architecture of indigenous villages
This qualitative research explores the intricate relationship between city branding and vernacular architecture within the context of indigenous...
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City branding, discourse and politics: a case study on Compassionate Louisville
Using the case of Louisville’s “Compassionate City” brand, the paper shows that city branding can produce discourses that can influence local...
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Flexible Clustering with a Sparse Mixture of Generalized Hyperbolic Distributions
Robust clustering of high-dimensional data is an important topic because clusters in real datasets are often heavy-tailed and/or asymmetric....
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Board gender diversity and cash holding: the effect of family ties
Using a sample of 630 firm-year observations of non-financial Spanish listed companies for the period 2004–2020, this study examines linkages of...
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Disability and marketing: a bibliometric analysis and systematic literature review
The needs of people with disabilities have been largely overlooked in the marketplace and in the development and promotion of products and services....
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The effects of observing punishment on consumers’ decisions to punish other companies during industry-wide crises
Industry-wide crises, characterized by multiple companies within an industry allegedly engaging in similar misconduct, lead to disruptions in the...
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Dynamic capabilities as a moderator: enhancing the international performance of SMEs with international entrepreneurial orientation
This paper explores the impact of International Entrepreneurial Orientation (IEO) on the international performance of Small and Medium-sized...
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Godfather Marketing: offering favors before products
Disruptive shifts in the current environment are engendering uncertainty, radically changing market relationships and consumers’ priorities. This...
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Food and technology: Using digital devices for restaurant orders leads to indulgent outcomes
Restaurants are increasingly opting for technological innovations for food ordering. While digital modes of ordering, such as kiosks, tablets, and...
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Coworking spaces for remote workers: an inclusive solution? Advantages and challenges from affiliated workers’ perspectives
Some companies are considering offering their affiliated workers external coworking spaces as an option to achieve both flexibility and inclusion,...
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Exploring impact of entrepreneurial orientation on firm performance – moderators’ variability under changing market conditions
Previous research has indicated that the impact of entrepreneurial orientation (EO) on performance is ambiguous. This relationship can be affected by...
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Enhancing organizational citizenship behavior towards the environment
Organizational citizenship behavior towards the environment (OCBTE) represents an influential tool for environmental policy implementation in local...
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A picture’s worth a thousand shares: An empirical analysis of logo sizes in social media posts and their impact on content virality
Social media marketing is an established promotion strategy that offers firms extensive opportunities to nurture brand equity and to disseminate...
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Clustering with Minimum Spanning Trees: How Good Can It Be?
Minimum spanning trees (MSTs) provide a convenient representation of datasets in numerous pattern recognition activities. Moreover, they are...
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Incumbent inertia, innovativeness, and performance (dis)advantages: A demand-side learning perspective
Strategies of incumbent firms have received considerable attention in marketing and across business disciplines, but findings regarding performance...
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A New Matrix Feature Selection Strategy in Machine Learning Models for Certain Krylov Solver Prediction
Numerical simulation processes in scientific and engineering applications require efficient solutions of large sparse linear systems, and variants of...
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Don’t give me just positive feedback: How positive and negative feedback can increase feedback-based goal setting and proactive customer service behavior
How can managers use positive and negative feedback to encourage employees’ proactive customer service behavior (PCSB)? This question has significant...
