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Transformative Marketing Combining New Age Technologies and Human Insights
This book gives an indispensable guide to navigating the shift in customer behavior and discovers how to rally their resources, cultivate...
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Building AI Driven Marketing Capabilities Understand Customer Needs and Deliver Value Through AI
This book provides insight into technologies that offer competitive advantage in marketing. These technologies can help us with describing and...
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Marketing in a Transition Economy New Realities, Challenges, and Prospects
This book presents case studies of local, regional, and international businesses to show that marketing is an environment-sensitive activity,...
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Knowledge Vulnerabilities Scoring System and the Knowledge Economy
The paper aims to study knowledge vulnerabilities correlations with the knowledge economy, focusing on identifying knowledge vulnerabilities...
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The Lagging of HR Analytics Adoption Rate: Understanding from Individual Attitude of HR Professionals
HR functions also have become progressively data-centric, while organizations have higher expectation for HR in providing important insights to...
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Navigating the Impact of Artificial Intelligence on International Financial Reporting Standards (IFRS)
Due to the continually evolving nature of International Financial Reporting Standards (IFRS) and the technology itself, this paper analyzes the...
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Has the Metaverse a Strategic or Operative Role in Luxury Fashion Brands’ Marketing?
Nowadays, the Metaverse is one the most discussed concepts as it could offer excellent opportunities to companies. Although the fully immersive and...
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Responses to AI and Human Recommendations in a Joint-Consumption Context
Companies are getting an exponentially increasing number of data points regarding consumer preferences and are using that data to make...
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“Wanna Be Like You”: Comparing Lifestyles to Grow with Latent Desires
Psycho-social environment affects cognitive dimensions and behavioral attributes of consumers, which alters the cognitive ergonomics of consumers...
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Determining Optimal Markdown Pricing for Remaining Inventory: The Role of Customer Regret
We study the optimal markdown pricing of seasonal products like apparel, in the presence of customer anticipated regret. Building on previous...
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Game Theory and Its Usefulness in the Development of Innovative Strategies
Companies, as well as individuals, believe that they should be in competition with others around them and rarely consider cooperation. We constantly...
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The Pension Systems Reform as a Symptom of Capitalism Financialization
The pension systems are an important object of public policy for many reasons, first of all because they concern in each country millions of retired...
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Performance Evaluation of Green Ports via C-IFS AHP: A Case Study in Turkey
Seaports are an indispensable element of world maritime trade. All activities in the world that deal with problems such as global warming and the...
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Measuring the Impact of Social Media Boycotts on Tourist Arrivals: Evidence from the British Museum
The main objective of this study is to investigate whether social media boycotts have a negative impact on tourist arrivals. We analyzed 17,905...
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Nudging Physical Distance During COVID-19: Short-Term and Long-Term Wear-Out Effects of Nudges in a Retail Setting
During the COVID-19 pandemic, customers had to adopt new behavior patterns. Kee** distance from others is a key measure and difficult to achieve in...
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Dependent Variables Under the Microscope: A New Method to Decompose and Comparatively Analyze Dependent Variables
Despite both regression analysis and structural equation modeling are prominent methods in many research areas, there is little research on methods...
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The Impact of Online Ratings on Upstream B2B Relationships
Among the various aspects of a firm’s digital presence, the firm’s online reviews are now a common and increasingly important source of information....
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Architecture & Innovation: The Impact of Physical Environments on Organizational Innovation
The effect of physical architecture upon many of the key fields of marketing science has been minimally studied. Building design and aesthetics play...
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Artificial Intelligence and Predictive Analytics: Towards a Praxis of Personalised Shop** Experiences
Fashion and luxury customers alike expect seamless and personalised shop** experiences, particularly Millennials and Generation Z consumers who...