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The Influence of Religious Identification on Strategic Green Marketing Orientation
Small and medium-sized enterprises (SMEs) play a critical role in the green economy due to their significant environmental footprint. Because more...
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Perceived Greenwashing: The Effects of Green Marketing on Environmental and Product Perceptions
Many firms are striving to improve their environmental positions by presenting their environmental efforts to the public. To do so, they are applying...
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Leveraging Artificial Intelligence in Marketing for Social Good—An Ethical Perspective
Artificial intelligence (AI) is (re)sha** strategy, activities, interactions, and relationships in business and specifically in marketing. The...
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Strategic framing of genome editing in agriculture: an analysis of the debate in Germany in the run-up to the European Court of Justice ruling
New techniques in genome editing have led to a controversial debate about the opportunities and uncertainties they present for agricultural food...
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Echoes of CEO Entrepreneurial Orientation: How and When CEO Entrepreneurial Orientation Influences Dual CSR Activities
We explore the potential impact of CEO entrepreneurial orientation on firm choice of CSR activities (corporate philanthropy vs. CSR innovation)....
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‘Our Marketing is Our Goodness’: Earnest Marketing in Dissenting Organizations
In times of erosion and dissolution of social structures and institutions, described by Bauman (Ethics and Global Politics 5:49–56, 2012) as the...
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Can Consumers’ Altruistic Inferences Solve the CSR Initiative Puzzle? A Meta-analytic Investigation
Research into consumer responses to corporate social responsibility (CSR) initiatives has expanded in the past four decades, yet the evidence thus...
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Hybridity in Nonprofit Organizations: Organizational Perspectives on Combining Multiple Logics
Seeking to better understand how nonprofit organizations (NPOs) manage hybridity, we investigated what distinguishes NPOs that combine multiple...
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The Temporal Structuring of Corporate Sustainability
Research on corporate sustainability has started to acknowledge the role of temporality in creating more sustainable organizations. Yet, these...
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Consumers’ ethical orientation and pro-firm behavioral response to CSR
This study identifies the roles of consumers’ ethical orientations and CSR (perceived corporate social responsibility) motives and the dynamics of...
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CSR Actions, Brand Value, and Willingness to Pay a Premium Price for Luxury Brands: Does Long-Term Orientation Matter?
Sustainable luxury is a strategic issue for managers and for society, yet it remains poorly understood. This research seeks to clarify how corporate...
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‘Freedom Through Marketing’ Is Not Doublespeak
The articles comprising this thematic symposium suggest options for exploring the nexus between freedom and unfreedom, as exemplified by the British...
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The Farm in Colonial and Postindependence Imagination: A Crisis of Continuity
In the note of content for this book, emphasis was partly on the “limited resources at [the] disposal” of humans with which “to take care of the...
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Leveraging A Lenient Category in Practicing Responsible Leadership: A Case Study
In this extended case study, we examine how business leaders translate a responsible leadership mindset into practice. By studying the leadership...
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Aristotelian Flourishing for a Virtuous Business Vision: The Philosophical Wisdom as a Strategic Tool for an Effective Change in the Management
The authors, who combine academic study with business experience, start their reflection from the question: what makes a company truly innovative...
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Corporate Social Responsibility in Family Firms: Status and Future Directions of a Research Field
This systematic literature review contributes to the increasing interest regarding corporate social responsibility (CSR) in family firms—a research...
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Activating Corporate Environmental Ethics on the Frontline: A Natural Resource-Based View
Corporate environmental ethics has moved from a niche issue within business strategy to a potential source of competitive advantage. Firms, however,...
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Luxury Ethical Consumers: Who Are They?
Building on a model of the biological, socio-psychological, and structural drivers of luxury consumption, this article explores when and why luxury...
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The Importance of Corporate Reputation for Sustainable Supply Chains: A Systematic Literature Review, Bibliometric Map**, and Research Agenda
Corporate Reputation (CR) is essential to value generation and is co-created between a company and its stakeholders, including supply chain actors....
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Understanding Multiple Perspectives on Social Value in Business: An Integrative Review and Typology
Although the concept of social value has been present in business literature for over a century, it lacks definitional consensus, is often imprecise,...
