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Analysis of Online Electoral Advertising in 2022 Brazilian Elections Using Topic Modeling
This chapter presents the use of topic modeling to analyze advertisements boosted during the 2022 Brazilian Elections. Our goal was to investigate...
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Just How Radical Is Radical: Children’s Picture Books and Trans Youth
This paper analyses the Australian children’s picture books The Gender Fairy , by Jo Hirst and Libby Wirt, and Introducing Teddy: A Gentle Story About...
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“Hi handsome, hi handsome!”: Masculinity and Discourses of Well-being in Indian Male Cosmetic Advertisements
Within the last decade, growing numbers of sociolinguistic and linguistic anthropology studies have been published on masculinities, notably from...
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Masculinity and Gay-Friendly Advertising: A Comparative Analysis Between the Italian and US Market
In this chapter, we look at the representations of masculinity in gay-friendly printed adverts and commercials, focusing on the tensions between...
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Brothers in Populism. A Comparative Analysis of Donald Trump’s and Jarosław Kaczyński’s Re-Election Campaign Agendas
Poland’s Law and Justice party is widely seen as one of Donald Trump’s closest ideological allies. Based on a textual analysis of Trump's 2020 spots...
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Supporting in-Service Teachers for Embracing Comprehensive Sexuality Education in the ELT Classroom
In this chapter, we reflect upon a whole-day workshop we delivered on the implementation of comprehensive sexual education (CSE) in the English...
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“Once We Know the Language, We Can Use the Language to Empower Us”: Examining How a Teacher Addresses Queer Issues in an ELL Classroom
This chapter investigates the intersection of professional identity and sexuality. This work is carried out by exploring how language educators...
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Introduction: The Potential of Gender Training in the Translation Classroom
Translatortranslator trainingTrainingtraining has, for a number of years, been a key topic of researchresearch in Translationtranslation Studies—its...
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Studying a Not-so-Secret “Secret Code”
Martin Duberman and other social historians claim that the “series of riots” that took place at the Stonewall Inn (Manhattan’s West Village) in late...
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Ideologies of Pluriculturalism and Neo-Nationalism in EFL Classrooms in Poland: An Exploratory Study of Teachers’ Self-Reports
Neo-nationalism has played a key role in Poland’s recent political and social life. The government’s focus on preserving one vision of national...
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Design Frames
Using a case study approach, this chapter provides a worked demonstration of how a detailed design frame for a national corpus may be built. Focusing...
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CDA/CDS and Its Interdisciplinary Connections
This chapter clarifies and underscores the importance of interdisciplinarity in CDA/CDS research, and then provides an overview of its salient and...
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Conclusions
A sexist and imbalanced status quo is reproduced in the language used to describe, refer to and construct women, in both the private and the public...
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Translation and Social Media: In Theory
Chapter 3 considers how online social media (OSM) can impact the theorization of translation, translation practices and concepts (i.e. in theory)....
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LGBT Invisibility and Heteronormativity in ELT Materials
In a newspaper article published in 2012, the writer and journalist Owen Jones concluded his assessment of the evolving legal landscape surrounding...