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Chinese Parents’ Agency in Children’s English Learning in Private Tutoring: An Ecological Perspective
Previous studies on English private tutoring (EPT) have mainly focused on students and tutors who directly engaged in it. However, as EPT is a paid... -
Challenging the Master Narratives of the Market and of English in L2 Pedagogy: Striving for a Reorientation
In today’s world, the neoliberal dynamics of the free market permeates our ways of life and shapes the symbolic and discursive understanding we have... -
Contemporary Luxury
The thematic overview of contemporary luxury offered in this chapter highlights four orientations to luxury consumption, traditional luxury, new... -
Surviving the Change, Adjusting the Language. Romanian Writers in the Cultural Media, December 1989–1990
Immediately after the December 1989 Revolution, Romanian writers took on the active role of public intellectuals. As soon as the ideological... -
Schlusswort und Ausblick
Aus den zusammengetragenen Überlegungen und aus den stichprobenartigen Versuchen am Material ergibt sich für die Methoden der Translationsgeschichte... -
“Hi handsome, hi handsome!”: Masculinity and Discourses of Well-being in Indian Male Cosmetic Advertisements
Within the last decade, growing numbers of sociolinguistic and linguistic anthropology studies have been published on masculinities, notably from... -
Typologie
Die Frage danach, wie übersetzt wird, beschäftigt sich mit den Strategien der Übersetzer und Übersetzerinnen und mit den tatsächlichen Produkten.... -
Kulturelle Brillen unter die Lupe nehmen. Überlegungen zu Kulturkonzepten im DaF/DaZ-Unterricht
Sprache und Kultur hängen eng zusammen. Aber was verstehen wir eigentlich unter „Kultur“? Konzeptuelle Vorstellungen bestimmen die Wahrnehmung von... -
Signalling games, sociolinguistic variation and the construction of style
This paper develops a formal model of the subtle meaning differences that exist between grammatical alternatives in socially conditioned variation...
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Tracking Colombian Andes Speech: A Decolonial Take on Teaching Spanish as a Foreign Language
This chapter analyzes the intercultural approach for teaching Spanish as a foreign language (ELE) and focuses on the effects of colonization... -
Problems and Possibilities with Written Identity
For generations, teachers of expository writing have focused on hel** students develop facility with Standard English. Few teachers imagined that... -
Introduction: Studying the Professoriate
A professorship is a career goal for many academics. Yet little is known about who becomes a professor and how. We propose an empirical,... -
“I’m Your Guy”: Self-Promoting Behaviour in a Slovenian Translators’ Forum
Self-promotion and positive self-disclosureSelf-disclosure are widespread on social mediaSocial media. Despite their pervasiveness they have been... -
Aktionsforschung als Weg zu sprachlichem Bewusstsein
Als eines der wichtigsten Elemente einer erfolgreichen sprachpädagogischen Arbeit kann das sprachliche Bewusstsein von Erzieher*innen und... -
„Österreichische Werte“: Restriktion, Exklusion, mangelnde Reflexion? Lessons to learn für die DaZ-Erwachsenenbildung
Der folgende Beitrag setzt sich mit Werte- und Orientierungskursen als Zwangsmaßnahme auseinander, die in Österreich als Instrument einer... -
The Review-Based Consumer of Experiential Luxury
This chapter highlights the characteristics and behaviour, values and consumption goals of the review-based consumer of experiential luxury and... -
Professors in Germany, France, United Kingdom
The UK, France and Germany represent three major European academic systems with distinct organisational traditions. Against the background of... -
“The Mt Everest of Dining Experiences”: Multisensory Style in Restaurant Reviews
A restaurant review is a genre of food discourse where writers use rhetoric to evaluate a restaurant. Because few studies have apparently focused on... -
‘Chav’
This chapter explores the surface aspects of ‘chav’ (etymologies and vocabularies). Section 3.1 attempts to trace the spatio-temporal coordinates of... -
Power and Personal Experience in Online Anonymous Communities: A Corpus-Driven Exploration
The paper presents an innovative corpus study on Personal Experience as a pragmatic-discursive resource to express power in anonymous online...