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Impact of big data and cloud-driven learning technologies in healthy and smart cities on marketing automation
Association analysis and intelligent extraction of urban big data are the key to the construction of smart cities. By constructing an immersive...
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A Framework for AIoT-Based Smart Sustainable Marketing System
Marketing management implies planning, organizing, executing, and controlling marketing assets and assembly desires and requests of buyers to realize...
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A Systematic Review of Marketing in Smart City
Good marketing with entrepreneurship will help build smart cities across the country to create efficiency in the welfare of their citizens using...
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Marketing and Smart Technologies Proceedings of ICMarkTech 2023, Volume 1
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2023), held at Faculty of...
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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 1
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de...
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Predictive Analysis of Bank Marketing for Financial Decision Support and Smart Economy
An active purpose of financial organizations is to preserve existing customers and accomplish imminent long-term ones. Bank marketing campaigns often...
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Marketing and Smart Technologies Proceedings of ICMarkTech 2022, Volume 2
This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2022), held at Universidade de...
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A Comprehensive Study on Smart Agriculture Applications in India
The rampant adoption of digital technologies made momentous changes in all economic sectors. The agriculture sector cannot abstain from the digital...
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Process Derivation Methodology for Reconfigurable Smart Factory
Due to the development of computing technology, various data are collected and analyzed to extract meaningful information and are utilized in various...
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Trends in Content Marketing at High-Tech Enterprises in the New Information Space Internet
AbstractContent marketing is a form of traditional marketing that uses content to meet the information needs of target stakeholders. Definitions of...
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Towards Sustainable Manufacturing: A Maturity Assessment for Urban Smart Factory
The manufacturing industry is currently confronted with global challenges such as customization demands, climate change, and energy scarcity. To...
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Adoption of big data analytics in marketing: an analysis in Bangladesh
With the advent of web 4.0 technology and 4th industrial revolution, proliferation of data has become evident and success of digital marketing...
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Integrating Environmental Impact and Digital Marketing Strategies for Deteriorating Items with Preservation Technology Investment
The study delves into a sustainable production model for deteriorating items, with a keen focus on both the environmental impact of products and the...
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Energy Consumption at Home: Insights for Sustainable Smart Home Marketing
Energy consumption has been a vital subject for both energy producers and consumers. The intersection of energy consumption and home words are of...
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Digital marketing management control system based on blockchain under the internet background
Digital marketing refers to the transformation of enterprise marketing activities into products and services required by consumers to participate in...
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Application of RBF network structure and data mining in e-commerce network marketing
At present, market competition is increasingly encouraging, and the profit space of intermediary agents in the supply chain is constantly being...
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Socio Cyber-Physical System for Cyber-Attack Detection in Brand Marketing Communication Network
Brand truthfulness, consumer trust, and economic security are all seriously dangerous from sophisticated cyberattacks targeting brand communication...
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Immersive Digital Marketing for Smart Cities Focusing Tourism
The tourism sector has gained increasing importance in the economy of many regions, or even countries, however, the way in which organizations and...
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Using Industry 4.0 Tools in the Implementation of Modern Event Marketing
People have been sharing information since ancient times. The method of transmission and communication changes concerning the environment and the...
